Senior Digital Marketing Associate

Job Description – Senior Digital Marketing Associate

Position Type:
Full Time

Location:
Chennai

Experience:
3–5 Years

Salary:
Best in Industry Standards

About UNICUS AI

UNICUS AI is a venture by OptiSol Business Solutions — a digital engineering partner with 18+ years of experience, 250+ global clients, and a reputation for building scalable, human-centric tech solutions.

But UNICUS AI is not just a spin-off. It was built on deep industry research, client conversations, and expert insights. We identified bottlenecks that slow down business information services, financial institutions, and compliance-heavy industries — and we built UNICUS AI to solve them.

Our mission:
replace manual, fragmented processes with AI-powered agents that deliver speed, accuracy, and intelligence.

Now, as we scale globally, we need a
Senior Digital Marketing Associate
to be the voice and engine of our growth story.

Why Join Us?

• Strong Foundation:
  Startup agility, backed by OptiSol's credibility.
• Innovative Solutions:
  Market GenAI-powered SaaS already disrupting industries.
• Innovation Culture:
  Experiment, iterate, and own your ideas.
• Cross-functional Exposure:
  Work with product managers, solution consultants, and engineering leaders.
• Growth-oriented Environment:
  Open, flexible, and ambitious.
• Celebrate Diversity:
  We value initiative and invest in your growth.

This is not a place where you just execute campaigns.
Your campaigns will directly shift perception, generate pipeline, and influence global decision-makers.

What You'll Do

Strategic Campaign Management

• Strategize and execute digital campaigns that fuel GTM initiatives across BFSI, NBFC, Credit Information, and Trade Credit Insurance.

Content Development

• Create compelling blogs, whitepapers, landing pages, and email sequences for senior decision-makers (CEOs, CTOs, COOs).

Growth & Performance

• Drive organic growth while managing paid campaigns.
• Track performance using HubSpot, Google Analytics, SEMrush, and turn insights into action.

Lead Generation & Nurturing

• Support Account-Based Marketing with targeted nurture flows.
• Build personalized drip campaigns in HubSpot from awareness to conversion.

Brand Management

• Grow presence on LinkedIn, Twitter, and emerging platforms.
• Position UNICUS AI as a thought leader globally.

Cross-functional Collaboration

• Partner with product design and solution consulting squads to ensure campaigns are cohesive, creative, and aligned with business goals.

Innovation

• Explore new formats (short-form video, interactive ads, AI-powered personalization).

What We Expect

Education & Experience

• MBA in Marketing / Digital Marketing OR equivalent proven experience.
• 3–5 years in digital marketing, preferably in IT services, SaaS, or B2B tech.

Technical Skills

• HubSpot, Google Analytics, SEMrush, LinkedIn Ads, SEO expertise.
• Strong history of lead generation and pipeline contribution.

Core Competencies

• Content writing and positioning for B2B.
• Analytical mindset — tell the story behind the numbers.
• Strong communicator and influencer.

Bonus Points

• Curiosity or experience in GenAI and SaaS growth strategies.

Success Metrics (KPIs)

• Increase inbound leads by
  30% in 6 months
  .
• Grow LinkedIn followers & engagement by
  2x in 12 months
  .
• Contribute to pipeline worth
  $1M+ annually
  through ABM and inbound campaigns.

What's In It for You

• Career Growth:
  Opportunity to grow into Digital Marketing Manager and mentor a team.
• Global Exposure:
  Work on campaigns targeting enterprise decision-makers worldwide.
• Impact & Learning:
  Shape investor perception, client acquisition, and partnerships.
• Culture & Ownership:
  Take charge, innovate boldly, and see your ideas come alive.

Application

Send us:

• Your resume
• A brief note on your biggest marketing achievement
• Your CTC details

Email:

1. External-Facing Job Posting (Career Page / LinkedIn)

Senior Digital Marketing Associate

Chennai | Full-time | 3–5 Years Experience

UNICUS AI — a venture by OptiSol — is building
AI-powered agents that are transforming how financial institutions, business information providers, and compliance-heavy industries operate.
Backed by 18+ years of digital engineering expertise and 250+ global clients, we're scaling fast — and we need a
Senior Digital Marketing Associate
to lead our growth story.

Why You'll Love It Here

• Work on
  GenAI-powered SaaS solutions
  disrupting industries.
• Join a startup culture with
  enterprise credibility
  .
• Shape
  global campaigns
  targeting CXOs across BFSI, NBFC, and Trade Credit Insurance.
• Own your ideas — experiment, iterate, and see impact.
• Career growth path toward
  Digital Marketing Manager
  .

What You'll Do

• Lead digital campaigns across content, paid ads, and ABM.
• Write blogs, landing pages, and email sequences that influence senior decision-makers.
• Drive organic and paid growth using HubSpot, SEMrush, Google Analytics.
• Build nurture flows and drip campaigns to convert leads.
• Grow UNICUS AI's thought leadership on LinkedIn, Twitter, and beyond.
• Experiment with new formats (video, AI-personalization, interactive ads).

What You Bring

• 3–5 years' digital marketing experience in
  SaaS, IT services, or B2B tech
  .
• Skilled in HubSpot, SEO, Google Analytics, SEMrush, LinkedIn Ads.
• Proven record of
  pipeline contribution and lead generation
  .
• Strong writing skills for B2B storytelling.
• Analytical mindset + curiosity for GenAI-driven growth.

Perks & Culture

• Startup agility + OptiSol backing.
• Global campaign exposure.
• Growth-focused, diverse, and collaborative team.
• A culture where your work
  directly drives growth, brand perception, and partnerships
  .

Apply now:
Send your resume and a short note on your biggest marketing win to

.