
CRM Manager
6 days ago
We are looking for a MoEngage Expert who can design, implement, and optimize customer engagement campaigns using MoEngage. The ideal candidate will have hands-on experience in marketing automation, customer segmentation, and data analytics to drive personalized user journeys and retention strategies.
Key Responsibilities
- Plan, create, and execute multi-channel campaigns (push notifications, in-app messages, emails, SMS, WhatsApp) through MoEngage.
- Build and manage customer journeys, event triggers, and segmentation for targeted communication.
- Collaborate with marketing, product, and analytics teams to enhance customer engagement and lifecycle marketing.
- Monitor and analyze campaign performance metrics CTRs, conversion rates, and engagement trends — to optimize results.
- Manage MoEngage integrations with CRM, analytics, and data platforms.
- Develop A/B tests and experiments to improve engagement effectiveness.
- Ensure compliance with data privacy and opt-out policies.
Required Skills & Experience
- 3–4 years of hands-on experience using MoEngage or similar customer engagement platforms
- Strong understanding of marketing automation, user segmentation, and retention strategies.
- Proficiency in analyzing campaign performance data and deriving actionable insights.
- Experience collaborating with cross-functional teams (marketing, tech, analytics).
- Good knowledge of customer lifecycle management (CLM) and growth marketing.
- Basic understanding of APIs, event tracking, and data flow is a plus.
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