Senior Performance Marketing Manager

3 days ago

Pune, Maharashtra, India Centurysoft Full time ₹ 24,00,000 - ₹ 60,00,000 per year

Job Descriptions – Performance Marketing Roles

Senior Performance Marketing Manager (6-8 Years Experience)

Location: Pune

Department: Digital Marketing

Employment Type: Full-time

Role Overview

We are looking for a Senior Performance Marketing Manager with 5–6 years of experience in leading and scaling multi-channel paid media campaigns. The role requires expertise in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads with a proven ability to manage large budgets for the US market. This is a leadership role involving strategy, execution oversight, and team mentorship.

Key Responsibilities

  • Own and execute the paid media strategy across Google, Meta, TikTok, LinkedIn, and emerging US platforms.

  • Manage and optimize large budgets to achieve scalability and profitability.

  • Oversee campaign structures, bidding models, audience segmentation, and remarketing strategies.

  • Drive advanced A/B and multivariate testing for creatives, ad copy, and landing pages.

  • Stay updated on new US ad platforms (Pinterest, Snapchat, Reddit Ads, Programmatic DSPs).

  • Provide strategic insights and market trends to leadership.

  • Mentor and manage junior marketers to scale campaign execution.

  • Deliver detailed dashboards and insights for leadership reviews.

Required Skills & Qualifications

  • 5–6 years of proven experience in performance marketing across Google, Meta, TikTok, LinkedIn (US region).

  • Expertise in budget scaling: ₹20–50 lakhs/month+ (or $20k–60k/month).

  • Strong knowledge of attribution models, GA4, GTM, and data visualization tools.

  • Hands-on understanding of CRO, funnels, and remarketing ecosystems.

  • Leadership, communication, and stakeholder management experience.

  • Prior experience in healthcare/wellness/consumer tech domains is a plus.

Key Result Areas (KRAs)

  • Consistently achieve/exceed ROAS and CPA goals across all platforms.

  • Successfully scale budgets and revenue month-over-month.

  • Expand paid presence on new US ad platforms.

  • Drive innovation in targeting and creative testing.

    • Build and mentor a strong performance marketing team.

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