Assistant Trade Marketing Manager, GTR

JOIN OUR SUNTORY GLOBAL SPIRITS FAMILY

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam, Maker's Mark, Basil Hayden and Knob Creek bourbons; Japanese whiskies, including Yamazaki, Hakushu, Hibiki and Toki; and leading Scotch brands including Teacher's, Laphroaig and Bowmore, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

For more information, on our brands and commitment to social responsibility, please visit  and 

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Role Responsibilities

Trade Activation & Shopper Engagement

• Partnering the Customer Marketing Manager, the Assistant Trade Marketing Manager will oversee the execution of the annual trade marketing calendar across strategic airport locations, ensuring alignment with brand priorities and commercial objectives.
• Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.
• Take ownership of deploying permanent and temporary visibility solutions that drive conversion and elevate brand presence at point-of-sale.
• Collaborate cross-functionally with Commercial, Brand Marketing, and Customer Marketing teams to ensure seamless execution and timely feedback loops.
• Manage external agencies to deliver best-in-class activations, tailored to each location's shopper profile and retailer dynamics.
• Drive the rollout of new visibility assets, ensuring adherence to brand guidelines, timely delivery, and optimal planogramming.
• Track and manage GWP allocation and usage in line with trade plans, ensuring ROI and compliance.
• Monitor competitor activities and shopper trends to identify opportunities for differentiation and innovation.

Execution Excellence & Performance Tracking

• Ensure POS materials and activations reflect brand image and premium positioning.
• Provide post-campaign analysis and insights to improve future activations.
• Maintain a deep understanding of airport dynamics, shopper behavior, and retailer operations to inform activation strategies.
• Identify and leverage high-impact touchpoints across the shopper journey to maximize visibility and engagement.

Role Responsibilities

Operational & Administrative Support

• Independently manage purchase requisitions and budget tracking for trade marketing investments.
• Maintain master data files and ensure accurate documentation of campaign assets and timelines.
• Prepare internal presentations, monthly reviews, and retailer sell-in decks with minimal supervision.
• Support planning and execution of trade shows and VIP stakeholder visits at airport locations.

Qualifications

• A recognized university degree, preferably in Marketing, Business, or a related discipline with experience of minimum 5 years
• Proven ability to work independently with strong ownership, while also thriving in collaborative, cross-functional environments.
• Highly organized, proactive, and creative, with the ability to think quickly and generate ideas that drive shopper engagement and premiumization.
• Strong project management and planning skills, with a track record of delivering complex initiatives on time and on brand.
• Sharp attention to detail and a passion for executional excellence across multiple touchpoints.
• A credible and adaptable team player, with the integrity and interpersonal skills to build trust across senior stakeholders, peers, and external partners.
• Demonstrated ability to manage multiple priorities, stay focused under pressure, and consistently deliver against plans.
• Experience working in cross-cultural environments or with international teams is a strong advantage.
• Fluent in English (written and spoken); additional languages are a plus.
• Strong communication skills, with the ability to influence and align stakeholders across marketing and commercial functions.

WE BELIEVE IN EQUAL OPPORTUNITIES

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

We welcome applications from all members of society irrespective of age, gender identity, disability, sexual orientation, race, religion, or belief. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions. Please contact us if you require assistance.

In 2023, Suntory Global Spirits earned a top score in Human Rights Campaign Foundation's Corporate Equality Index and was a recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.