Creative Lead

2 weeks ago

Greater Bengaluru Area, India Deconstruct Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Brand Creative Lead

We're looking for a
Brand Creative Lead
to set the vision and drive the brand's creative expression at Deconstruct. You will own the end-to-end creative strategy - shaping how the brand shows up across campaigns, influencer storytelling, and performance-driven content. From high-impact brand narratives to thumb-stopping digital ads, you'll lead a team to deliver creative that is both inspiring and effective.

If you thrive at the intersection of creativity, strategy, and performance and can elevate a brand's presence across platforms - this role is for you.

What You'll Lead & Own:

Creative Direction & Strategy

  • Define and lead the creative vision across campaigns, influencer marketing, and performance creatives.
  • Build narrative frameworks for product launches, hero storytelling, and cultural/topical moments.
  • Ensure every piece of content ladders up to the brand's positioning while driving measurable outcomes.

Influencer-Led Storytelling

  • Design creator strategies and content formats that are authentic, platform-native, and scalable.
  • Guide the influencer team with structured briefs and storytelling playbooks.
  • Institutionalize repeatable content models for brand consistency and efficiency.

Performance-Driven Creative Leadership

  • Lead the development of high-performing ad creatives across Meta, YouTube, and other channels.
  • Oversee the creative experimentation roadmap — A/B testing hooks, scripts, and formats.
  • Partner with growth teams to align creative strategy with performance metrics and growth objectives.

Video & Content Production Oversight

  • Provide creative leadership across scripting, storyboarding, and video direction.
  • Manage internal and external partners — editors, creators, agencies, and production houses — ensuring quality and brand consistency.
  • Maintain a high creative benchmark: minimal, clinical, modern, and distinctively Deconstruct.

Consumer & Trend Insight Integration

  • Translate Gen Z content trends, consumer insights, and cultural shifts into actionable creative strategies.
  • Benchmark against competitors and global brands to keep creative at the forefront of the industry.

Leadership & Collaboration

  • Lead and mentor a growing team of creative strategists, designers, and external partners.
  • Collaborate cross-functionally with brand, growth, and product leaders to align creative with business priorities.
  • Own creative reviews, timelines, and quality control for all major brand initiatives.

What You Bring

  • 4-6 years of experience
    in creative direction, brand storytelling, or content strategy, preferably in digital-first consumer brands (beauty/skincare a strong plus).
  • Proven track record in building
    high-performing and high-impact creative campaigns
    .
  • Deep expertise in
    video-first and performance-driven storytelling
    (Meta, YouTube, influencer-led content).
  • Strong narrative and visual sensibility, ability to transform products into compelling brand stories.
  • Leadership experience: guiding teams, managing stakeholders, and driving agency/freelancer collaborations.
  • Balance of
    visionary thinking and executional depth
    from setting strategy to writing scripts to directing shoots.
  • Exceptional communication, strategic thinking, and project leadership skills.

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