Marketing Manager

5 days ago

Mumbai, Maharashtra, India Ashkom Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Marketing Manager

Location: Bhopal / Mumbai

Experience: 6-10 Years

Department: Marketing

Job Summary:

We are seeking a dynamic and result-driven Marketing Manager to lead end-to-end marketing initiatives, from strategy development to execution. The ideal candidate will have strong experience in consumer marketing, brand communication, and digital strategy, with the ability to build partnerships, manage budgets, and deliver measurable results in a fast-paced environment.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies across ATL, BTL, and Digital channels.
  • Plan, manage, and optimize marketing budgets, ensuring effective ROI on campaigns and user acquisition.
  • Oversee the execution of marketing campaigns, promotions, and events to strengthen brand visibility and engagement.
  • Coordinate with creative, media, and outdoor agencies/vendors for campaign planning and execution.
  • Build and manage strategic partnerships with corporates, educational institutions, and event organizers.
  • Analyze market trends, competitor activities, and consumer insights to refine marketing strategies.
  • Lead, mentor, and motivate the marketing team to achieve business objectives and uphold brand integrity.
  • Develop consistent and impactful brand messaging and positioning across all communication channels.

Qualifications & Experience:

  • MBA/PGDM in Marketing or equivalent qualification.
  • 610 years of experience in marketing, preferably in mobility, FMCG, telecom, or startup sectors.
  • Proven track record in integrated marketing campaigns and digital marketing execution.
  • Strong analytical and strategic thinking with a performance-oriented approach.
  • Excellent communication, leadership, and stakeholder management skills.
  • Ability to thrive in a fast-paced and entrepreneurial environment.

Key Skills:

  • Strategic Marketing & Brand Management
  • Digital Marketing (SEO, SEM, Social Media, Content)
  • ATL/BTL Campaign Execution
  • Budget Planning & ROI Tracking
  • Agency & Vendor Management
  • Team Leadership & Cross-Functional Collaboration
  • Market Research & Consumer Insights
  • Partnership Development

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