User Acquistion Specialist
2 weeks ago
Job Title: User Acquisition Specialist (Mobile Apps)
Location:
Gurugram – Full-time
We're looking for a
User Acquisition Specialist
to grow our mobile apps and drive high-quality installs and in-app actions. You'll manage performance campaigns across channels and optimize for ROAS, CPI, and LTV.
Responsibilities:
- Run and optimize UA campaigns on
Google UAC, Meta
, and other channels (TikTok, ASA, OEMs, networks). - Work with
MMPs
(AppsFlyer / Adjust / Singular / Tenjin) and/or
Firebase/GA4
for tracking and attribution. - Analyze campaign data, cohorts, and funnels to improve performance.
- Test creatives, audiences, and store assets to boost conversion rates.
- Own budgets, pacing, and performance targets.
Requirements:
- 2
in mobile app user acquisition/performance marketing. - Hands-on experience with Google UAC & Meta Ads (must).
- Strong understanding of
CPI, CPA, ROAS, LTV, retention
. - Comfortable with Excel/Sheets and data-driven decisions.
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