User Acquistion Specialist

2 weeks ago


Gurgaon, Haryana, India Catalyse Research Full time US$ 4,00,000 - US$ 12,00,000 per year

Job Title: User Acquisition Specialist (Mobile Apps)

Location:
Gurugram – Full-time

We're looking for a
User Acquisition Specialist
to grow our mobile apps and drive high-quality installs and in-app actions. You'll manage performance campaigns across channels and optimize for ROAS, CPI, and LTV.

Responsibilities:

  • Run and optimize UA campaigns on
    Google UAC, Meta
    , and other channels (TikTok, ASA, OEMs, networks).
  • Work with
    MMPs
    (AppsFlyer / Adjust / Singular / Tenjin) and/or
    Firebase/GA4
    for tracking and attribution.
  • Analyze campaign data, cohorts, and funnels to improve performance.
  • Test creatives, audiences, and store assets to boost conversion rates.
  • Own budgets, pacing, and performance targets.

Requirements:

  • 2
    in mobile app user acquisition/performance marketing.
  • Hands-on experience with Google UAC & Meta Ads (must).
  • Strong understanding of
    CPI, CPA, ROAS, LTV, retention
    .
  • Comfortable with Excel/Sheets and data-driven decisions.


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