Senior Social Media Executive

1 day ago

Pune, Maharashtra, India Kings Global Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Job Title:
Senior Social Media Executive

Location: Pune, Maharashtra

Job Type: Full-time, On-site

Team: Social Media Team

Reporting to: Sr. Brand Manager

Requirements:

  • 2-3 years of experience in social media management or digital marketing.
  • Strong writing, communication, and creative thinking skills.
  • Awareness of social trends, F&B industry, and platform best practices.
  • Experience in Influencer Marketing.
  • Understanding of performance marketing basics and analytics.
  • Ability to multitask, work under deadlines, and adapt to fast-paced environments.

Key Responsibilities:

1. Content Creation & Writing

  • Write engaging and platform-specific content for posts, reels, stories, ads, and campaigns.
  • Craft compelling captions, scripts, and copy that align with the brand's voice.

2. Social Media Calendar Management

  • Plan, organise, and manage monthly content calendars.
  • Ensure timely posting and coordination with design/marketing teams.

3. Post Ideation & Campaigns

  • Brainstorm and develop creative content ideas across formats (static, reels, carousels, shorts, etc.).
  • Execute festive, topical, and trend-led campaigns that resonate with audiences.

4. Trendspotting & Real-Time Marketing

  • Monitor social media trends, hashtags, and viral content for timely brand engagement.
  • Create quick-turnaround ideas for topical posts.

5. Shoot Coordination & Assistance

  • Assist in planning and execution of photoshoots and video shoots.
  • Collaborate with creative teams, ensuring quality content is produced on time.

6. Influencer Marketing

  • Identify, approach, and manage influencers for collaborations.
  • Track deliverables, campaign performance, and ROI.

7. Community & Engagement

  • Respond to comments, queries, and messages in line with brand guidelines.
  • Monitor sentiment and support in online reputation management.

8. Performance Marketing Support

  • Assist in planning and executing paid ad campaigns.
  • Coordinate with the performance team for creatives, captions, and campaign objectives.

9. Analytics & Reporting

  • Prepare weekly/monthly reports on performance and insights.
  • Benchmark against competitors and suggest data-driven improvements.

10. Cross-Team Collaboration

  • Work closely with brand, design, PR, and performance marketing teams.
  • Align social media campaigns with larger brand and business objectives.

11. Event & Live Coverage

  • Support brand presence during product launches, events, and campaigns through live social coverage.

What We Offer:

  • Opportunity to work with exciting brands and campaigns.

  • A dynamic, creative, and collaborative work environment.

  • Exposure to influencer marketing, performance campaigns, and brand strategy.

  • Growth opportunities in the digital marketing and social media space.

About Kings Global:

Kings Global is a dynamic conglomerate with a diverse portfolio of brands that delight consumers with various culinary experiences. We are looking for a creative and skilled Videographer and Editor to join our team, where you will have the opportunity to work with renowned brands in the food industry. This role requires a passion for storytelling through visual media and a knack for capturing the essence of culinary artistry.

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