Business Development Executive

11 hours ago

Madurai, Tamil Nadu, India Pruvity Group Full time

Company Description

Pruvity Group is a software services provider with two innovative verticals: HRBluSky and HRBluSky is a cloud-based solution streamlining HR administration and employee engagement through a secure platform for employees, HR administrators, and service providers. is an advanced AI-powered platform enhancing workforce management through automation, predictive analytics, and real-time insights. These solutions enable businesses to optimize HR operations, reduce workload, and make data-driven decisions, creating smarter and future-ready workplaces.

Role Description

The Business Development Executive will focus on identifying and pursuing new business opportunities and driving revenue growth for Pruvity Group. Key responsibilities include generating leads, building strong client relationships, and managing accounts to ensure client satisfaction and retention. The individual will work closely with the sales and marketing teams to develop strategies for market expansion. This is a full-time, on-site role based in Madurai.

Position:
Business Development Executive (BDE)

Products:
Fully HRMS Software, LMS & ATS

Location:
Madurai, Tamil Nadu

Department:
Sales & Business Development

Role Type:
Inside Sales + Field Sales

Experience:
0–4 Years (Freshers with strong communication skills can apply)

Employment Type:
Full-Time

Key Responsibilities


• Make outbound calls to potential clients to introduce and promote HRMS, LMS, and ATS software


• Generate leads through tele calling, email campaigns, LinkedIn, WhatsApp, Facebook, and other digital platforms


• Understand client business requirements and recommend suitable software solutions


• Fix appointments and schedule product demos with interested clients


• Visit client locations for in-person product demonstrations and presentations


• Explain product features, benefits, pricing, and implementation process clearly


• Handle client queries, objections, and negotiations to close deals


• Follow up with prospects until successful conversion


• Maintain accurate records of leads, meetings, demos, and closures in CRM or tracking systems


• Coordinate with implementation and support teams for smooth onboarding after closure


• Achieve assigned sales targets and performance metrics


• Stay updated on product enhancements and competitor offerings

Required Skills & Qualifications

  • Any Graduate / (MBA – Sales, Marketing, or HR preferred)
  • Experience in tele sales, inside sales, or software sales is an advantage
  • Strong communication and presentation skills in English
  • Willingness to travel to client meetings and demos
  • Good negotiation, persuasion, and follow-up skills
  • Comfortable using phone calls, emails, and social media for business promotion
  • Basic computer proficiency (MS Excel, CRM tools, email platforms)
  • Ability to work in a target-driven environment

Preferred Skills


• Experience in software sales


• Knowledge of HR processes such as Payroll, Attendance, Recruitment, and Learning Management


• Prior experience in client demos or field sales

Key Performance Indicators (KPIs)


• Number of outbound calls and digital leads generated


• Client meetings and demos conducted


• Deals closed and revenue achieved


• Lead follow-up effectiveness and conversion ratio

Title:
Business Development Executive

Location:
Madurai

CTC:
up to 2.4 lakhs/PA + Variable commissions

Eligibility Criteria

  1. MBA (Marketing & Sales preferred) / Any Degree with no standing arrears

  2. Candidates should possess good communication skills

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