Retention Manager – Growth Marketing
7 days ago
1) Customer Segmentation and Analysis:
• Conduct thorough analysis of customer data to identify key segments.
• Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) based on customer segments.
• Utilize data insights to enhance the overall customer experience and satisfaction.
2) Retention Campaign Planning and Execution:
• Design and implement retention campaigns across various channels
• Planning and creating automated user journeys for effective communication
• Create compelling content and messaging to resonate with different customer segments.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns.
3) Feedback and Surveys:
• Implement customer feedback loops to gather insights and understand pain points.
• Utilize surveys and other feedback mechanisms to improve customer satisfaction and address issues proactively.
4) Analytics and Reporting:
• Regularly analyze campaign performance and customer metrics to measure success.
• Provide detailed reports and insights to senior management.
5) Cross-functional Collaboration:
• Work closely with product, sales, and customer support teams to align retention strategies with overall business goals.
• Collaborate with marketing teams to ensure consistency in messaging and branding.
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum 2 years of experience in CRM or a similar role
• Proven experience in retention marketing or a similar role.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with customer segmentation and targeting strategies.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and customer relationship management (CRM) systems.
• Creative mindset with the ability to think strategically and execute tactically.
Preferred Skills:
• Familiarity with A/B testing methodologies.
• Knowledge of e-commerce, subscription-based models, or relevant industries.
• Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similar CRM's)Tableau, Google Analytics, Excel
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