E-commerce Executive

5 days ago

Surat, Gujarat, India U And I Resources Private Limited | Brand Consultancy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Roles and Responsibilities :

  1. Campaign Strategy & Planning - Develop performance marketing strategies across channels (e.g., Google Ads, Meta/Facebook, Instagram, TikTok, Amazon Ads, etc.)

  2. Channel Management

a. Affiliate marketing

b. Email marketing and retargeting

c. Marketplace ads (e.g., Amazon, Flipkart)

  1. Conversion Optimization - A/B test creatives, copy, and call-to-actions (CTAs)

  2. Collaboration with Other Teams

  3. E-commerce team: for promotions, product pushes, and inventory sync

  4. Creative team: to develop ad creatives and copy
  5. Merchandising: to promote bestsellers or clear slow-moving stock

5. Promote seasonal campaigns, sales, new launches, and festive promotions

  1. Ensure alignment with store inventory and supply chain availability

Skills Required :

  • Strong analytical skills (data-driven decision making)
  • Digital ad platform expertise
  • Understanding of customer behavior in retail
  • Creative testing and messaging
  • Budgeting and forecasting

Experience req
–
1-2 years

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