E-commerce Executive
6 days ago
Roles and Responsibilities :
Campaign Strategy & Planning - Develop performance marketing strategies across channels (e.g., Google Ads, Meta/Facebook, Instagram, TikTok, Amazon Ads, etc.)
Channel Management
a. Affiliate marketing
b. Email marketing and retargeting
c. Marketplace ads (e.g., Amazon, Flipkart)
Conversion Optimization - A/B test creatives, copy, and call-to-actions (CTAs)
Collaboration with Other Teams
E-commerce team: for promotions, product pushes, and inventory sync
- Creative team: to develop ad creatives and copy
- Merchandising: to promote bestsellers or clear slow-moving stock
5. Promote seasonal campaigns, sales, new launches, and festive promotions
- Ensure alignment with store inventory and supply chain availability
Skills Required :
- Strong analytical skills (data-driven decision making)
- Digital ad platform expertise
- Understanding of customer behavior in retail
- Creative testing and messaging
- Budgeting and forecasting
Experience req
–
1-2 years
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