Agency Sales Manager
3 days ago
Industry & Sector
: Insurance distribution and agency channel management serving retail and corporate customers across India. This role focuses on driving agency-led sales, growing the agent force, and scaling on-ground distribution to meet revenue and penetration targets.
Primary Title
: Agency Sales Manager (Insurance)
Location & Workplace
: India — On-site role with regular intra-state travel.
About The Opportunity
We are seeking an experienced sales leader to own the agency channel for a fast-paced insurance organisation. You will be responsible for recruiting, enabling, and leading direct agency teams to acquire customers, cross-sell products, and consistently exceed sales targets while ensuring compliance with regulatory standards.
Role & Responsibilities
- Drive end-to-end agency channel performance: set targets, build territory plans, and deliver monthly/quarterly revenue & new business KPIs.
- Recruit, onboard and coach high-performing agents and sales supervisors; implement structured training and incentive programmes to accelerate productivity.
- Execute distribution strategies to increase reach and conversion—focus on lead allocation, SOA, cross-sell, renewal conversions, and persistency improvement.
- Manage field operations and stakeholder relationships (branch managers, agency leaders, third-party partners) to optimise TAT and agent satisfaction.
- Use CRM and MIS to monitor pipeline, forecast sales, track commission payouts, and prepare weekly/monthly performance reports for senior leadership.
- Ensure strict adherence to IRDA and internal compliance standards; lead audits, KYC checks and quality assurance for agent-sourced business.
Skills & Qualifications
Must-Have
- 4+ years of hands-on experience managing agency channel sales in the insurance sector with proven target achievement.
- Strong track record in agent recruitment, onboarding, and field coaching; experience managing teams of agents and supervisors.
- Deep understanding of insurance products (life, health or general), commission structures and persistency drivers.
- Proficiency with CRM tools and Excel-based MIS for forecasting, reporting and incentive calculations.
- Excellent communication, negotiation and stakeholder management skills; willingness to travel extensively.
Preferred
- Experience with large-scale agency rollouts, incentive design, and P&L ownership for a sales territory.
- Familiarity with IRDA guidelines, KYC processes and quality assurance frameworks in the Indian insurance market.
Benefits & Culture Highlights
- High-performance sales culture with uncapped incentive potential and clear acceleration paths.
- Structured training, field enablement support and technology-enabled CRM to increase agent productivity.
- Opportunity to lead and scale agency distribution across key geographies in India with measurable impact.
If you are a target-driven agency sales leader with deep insurance distribution experience and a passion for building high-performing field teams, this on-site role offers a strong platform for career growth and measurable business impact.
Skills: sales,insurance,crm,teams,agents,commission,management
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