Marketing Executive

2 days ago

Ahmedabad, Gujarat, India Zigsaw Full time ₹ 5,00,000 - ₹ 15,00,000 per year
  • Create and execute the product marketing strategy and plan, in collaboration with Digital marketing, communications and product development.
  • To work with the Design team to develop marketing materials like factsheets, product overviews, insights, and newsletters.
  • Creating sales enablement materials and coaching our customer-facing teams on how to use our messaging and positioning to overcome objections.
  • Create marketing collateral to support your campaigns including online, print and video media.
  • Researching the competitors and the market segment they serve.
  • Identify the distribution channel, vendors & partners to reach the right audience.
  • Evaluate the products based on the market scenario and customer demands on a periodic time interval.
  • Manage & refine brand position on all social channels.
  • Research accounts and generates or follow through sales leads
  • Attend meetings, sales events and training to keep abreast of the latest developments
Requirements:
  • Master's Degree in Marketing or related field (preferred)
  • Demonstrative 2+ years of Product Marketing experience (age 26-32yrs)
  • Proficiency in collaborating with the technical team to discuss feedback from the existing or potential clients
  • Strong experience in Market Analysis.
  • Strong expertise in Competitor Analysis and Product Feedback Analysis.
  • Proficiency in establishing the brand message on all digital media.
  • Evaluating the products and suggesting new features based on market research.
  • Creating & designing marketing materials for products to generate leads.

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