
Performance Marketing Manager
7 days ago
Role & Responsibilities
->Manage and optimize Meta Ads (Facebook & Instagram) with monthly budgets exceeding 15,00,000 for a single D2C or consumer brand.
->Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube) to drive performance metrics like ROAS, CAC, and conversions.
->Preferable experience in running marketplace ads (Amazon Sponsored Ads, Flipkart Ads), optimizing for sales velocity, ACOS, and category ranking.
->Track, measure, and analyze campaign performance using Google Analytics, Meta Ads Manager, and other tracking tools (GA4 proficiency is a plus).
->Conduct A/B testing across creatives, audiences, and landing pages to improve click-through rates (CTR) and conversion rates (CVR).
->Collaborate closely with design and content teams to brief and evaluate high-performing ad creatives.
->Monitor industry trends, algorithm updates, and competitor activity to stay ahead of the curve in performance marketing strategies.
Preferred Candidate Profile:
->Meta Ads Manager (Extensive Hands-on Experience)
->Google Ads (Search, Display, Shopping, Video)
->Amazon & Flipkart Ad Platforms (Preferred)
->Google Analytics (GA4), Tag Manager, Looker Studio
->Conversion Tracking & Pixel Management
->ROI/ROAS-driven Budgeting & Pacing
->Strong Analytical and Excel/Sheets Proficiency
->Performance Reporting and Insights Generation
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