Brand Manager

2 days ago

Ahmedabad, Gujarat, India World Goods Marketplace Full time ₹ 9,00,000 - ₹ 12,00,000 per year
About the Role Execution-driven brand owner who leads liaisoning across Product, Marketing, and Sales to set up, launch, and grow multiple brands. You'll translate product plans into clear briefs, align stakeholders, and drive on-time campaign execution.Responsibilities (Liaison-First)
  • Own cross-functional liaisoning: be the single point connecting Product, Marketing, and Sales for brand setup and launches.
  • Convert product roadmaps into brand briefs, messaging, and asset lists; secure sign-offs.
  • Run a cross-functional launch cadence (stand-ups, trackers, risk logs, SLAs).
  • Ensure Sales has ready-to-use toolkits (decks, brochures, price cards, videos, FAQs).
  • Coordinate within Marketing team to deliver on-time campaigns; maintain brand consistency.
  • Monitor performance; publish post-launch reports with actions for Product/Marketing/Sales.
  • Create repeatable playbooks for future brand onboardings.
Requirements
  • 4+ years in brand/marketing execution within agency/startup/e-commerce/consumer goods.
  • Proven stakeholder management and ability to influence without direct authority.
  • Strong project management: briefs, timelines, trackers, approvals, vendor coordination.
  • Hands-on with campaign ops (ads/creatives) and comfortable with data dashboards.
  • Exposure to electronics/retail/e-commerce is a plus.
  • Excellent communication (English & Hindi; Gujarati preferred).
What Success Looks Like in 6 Months
  • 2 brand setups completed with signed cross-functional scorecards
  • Sales equipped with ready toolkits; first 90-day GTM executed on time
  • Playbook + cadence established (brief templates, checklists, reporting)

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