Performance Marketing Specialist – Meta Ads

1 week ago

Noida, Uttar Pradesh, India Ebizon Full time ₹ 12,00,000 - ₹ 36,00,000 per year

EbizON is a commerce solutions provider working with global brands and retailers. We build high-impact performance marketing campaigns that scale revenue for D2C & e-commerce clients.

Role overview

You will own Meta ad campaigns end-to-end — from briefing creatives and audience building to scaling campaigns and delivering measurable ROI. This is a hands-on role for someone who can translate data into action and run multiple campaigns across verticals.

Key responsibilities

  • Plan, set up, and optimize Meta (Facebook & Instagram) campaigns across objectives (conversions, lead gen, traffic, app installs).
  • Build and maintain audience strategy: custom audiences, lookalikes, retargeting funnels.
  • Conduct creative and copy A/B tests — analyze and iterate.
  • Monitor KPIs (CPA, CPC, CPM, CTR, ROAS) and deliver regular performance reports.
  • Setup/validate Meta Pixel and Conversions API with analytics teams.
  • Collaborate with design/content to produce ad creatives and landing pages.
  • Scale winning campaigns while maintaining target ROAS/CPA.
  • Document learnings and maintain campaign playbooks.

Must-have

  • 2+ years direct experience running Meta/Facebook & Instagram ad campaigns.
  • Strong analytical skills and comfortable with campaign reporting & spreadsheets.
  • Experience with Meta Pixel, Conversion API, and UTM tracking.
  • Practical knowledge of audience segmentation, bidding strategies, and scaling.
  • Clear communication and ability to work with creative and product teams.

Nice-to-have

  • Exposure to Google Ads / other paid social platforms.
  • Experience in e-commerce / D2C brands or performance marketing agencies
  • Experience with analytics tools (Google Analytics, GA4) or BI tools.
     

About Us:

We're an international team that specialize in building technology products & then helping brands grow with multi-channel demand generation marketing. We have in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies & VC-funded startups.

We have assisted over a dozen billion-dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online.

We have a fun and friendly work culture that also encourages employees personally and professionally.

EbizON has many values that are important to our success as a company: integrity, creativity, innovation, mindfulness and teamwork. We thrive on the idea of making life better for people by providing them with peace of mind.

The people here love what they do because everyone from management all way down understands how much it means living up close-to someones' ideals which allows every day feel less stressful knowing each person has somebody cheering him.

Equal Opportunity Employer:

EbizON is committed to providing equal opportunity for all employees, and we will consider any qualified applicant without regard to race or other prohibited characteristics.

Flexible Timings:

Flexible working hours are the new normal.

We at EbizON believe giving employees freedom to choose when to work, how to work. It helps them thrive and also balance their life better.

Global Clients Exposure:

Our goal is to provide excellent customer service and we want our employees to work closely with clients from around the world. That's why you'll find us working closely with clients from around the world through Microsoft Teams, Zoom and other video conferencing tools.

Retreats & Celebrations:

With annual retreats, quarterly town halls and festive celebrations we have a lot of opportunities to get together.

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