Integrated Email Marketing Manager

1 day ago

Bengaluru, Karnataka, India Arrow Electronics Full time ₹ 1,80,000 - ₹ 2,50,000 per year

Position
Integrated Email Marketing Manager ( Strategist)

Job Description
What You Will Be Doing
As a part of the global team, an Email and marketing Strategist is responsible for developing, implementing, and optimizing email specific marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices.

This strategic role combines integrated marketing strategy, email campaign strategy, and stakeholder collaboration to deliver cohesive, audience-focused brand experiences across global markets.

You will be part of high-performing marketing team, breaking down silos between marketing disciplines, and guide the adoption of emerging technologies to fuel growth and maximize ROI. If you are passionate about creating unified email specific marketing experiences that align with business objectives, this is the role for you.

Key Responsibilities
Email Campaign Strategy:

  • Develop and execute email marketing strategies aligned with business goals.
  • Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.

Content Creation And Design

  • Work with designers and copywriters to create compelling email content.
  • Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.

Audience Segmentation

  • Analyze customer data to segment audiences for personalized messaging.
  • Use CRM tools to manage and refine email lists.

Performance Analysis

  • Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
  • Generate reports and provide actionable insights to improve campaign effectiveness.

A/B Testing

  • Conduct A/B tests to optimize subject lines, content, and design.
  • Implement findings to enhance future campaigns.

Compliance And Best Practices

  • Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
  • Stay updated on industry trends and best practices.

Automation And Tools

  • Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
  • Implement triggered campaigns based on user behavior.

Collaboration

  • Partner with the analytics team to understand customer behavior and refine strategies.
  • Work closely with sales teams to align email campaigns with broader business objectives.

Qualifications
What we are looking for

  • Bachelor's degree in marketing, Communications, or a related field.
  • Proven experience in email marketing strategy and execution.
  • Proficiency in email marketing platforms and CRM tools.
  • Strong analytical skills and ability to interpret data.
  • Excellent written and verbal communication skills.
  • Knowledge of HTML/CSS for email design is a plus.

Desired Skills

  • Experience with B2B email marketing (if relevant to Arrow Electronics' business model).
  • Familiarity with technology or electronics industry trends.
  • Ability to manage multiple projects and deadlines.

What's In It For You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Insurance
  • Bonus
  • Growth Opportunity And more

About Arrow
Arrow Electronics, Inc. (NYSE: ARW),
Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 154 and one of Fortune Magazine's Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at

Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at

For more job opportunities, please visit

Location:
IN-KA-Bangalore, India

Time Type
Full time

Job Category
Marketing and Communications

  • Email & SMS Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India i4 Consulting : Reimagining HR Blueprints Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Summary:We are seeking a data-driven and creative Email & SMS Marketing Manager to develop and execute campaigns that drive engagement, conversions, and customer retention.This role will focus on strategy, segmentation, automation, and analytics to optimize performance and ensure a seamless customer journey.Key Responsibilities:Plan, create, and manage...

  • Strategic Email Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India beBeeSenior Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Job Title: Senior Marketing Delivery AnalystAbout the RoleThis is a senior-level position that plays a critical role in supporting the execution of strategic and operational excellence initiatives through reporting and programs, with minimal guidance and supervision.The Marketing Delivery Analyst Senior will drive all aspects of email marketing campaigns,...

  • Email Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Bhavnaditya Accounting And Order Services Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    About the RoleWe are looking for a motivated and detail-oriented Email Marketing Intern to join our marketing team. This is a hands-on opportunity to work with tools like MailChimp and Iterable, and gain real-world experience in executing and analyzing email campaigns. Ideal for someone with a background in marketing and prior internship experience in a...

  • Email Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Aezion Technologies Pvt Ltd Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Role: Email Marketing & CRM AutomationRelevant Experience: At least 4+ years of relevant experience are requiredLocation: Bangalore/Mysore/CoimbatoreNotice period: We are Open – Preferred Who can Join as soon as possibleOpportunity: Full timeAbout Aezion:Aezion is a technology solutions provider specializing in custom software, AI-driven solutions, and...

  • Email Marketing

    1 week ago

    Bengaluru, Karnataka, India A Just World Full time

    Who We AreA Just World is a movement of people and organizations who care about the interconnectedness of animals, people, and our planet. Together, we work for a just and fair world, one that protects nature, advances sustainability, and ensures equity for all living beings.The RoleWe are looking for a results-driven Email Marketing & IT Specialist to...

  • Email Marketing Campaign Strategist

    2 weeks ago

    Bengaluru, Karnataka, India beBeeEmailMarketing Full time US$ 6,00,000 - US$ 12,00,000

    Job Description:The role of Email Marketing Specialist is an integral part of the campaign management support department. The incumbent should possess a strong passion for email marketing campaigns.As a valued member of an experienced email marketing team that supports end-to-end campaign execution, including managing existing campaigns, new campaign setup,...

  • email marketing

    2 weeks ago

    Bengaluru, Karnataka, India Nohitatu Full time US$ 60,000 - US$ 80,000 per year

    REQUIREMENTS / RESPONSIBILITIESKey ResponsibilitiesDevelop and implement targeted email marketing campaigns to generate quality leads in the healthcare domain.Create compelling email content, subject lines, and call-to-actions to maximize open and conversion rates.Manage and segment email lists to ensure personalized and relevant communication.Track,...

  • Email Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Arrow Electronics Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Position:Email Marketing SpecialistJob Description:What You Will Be DoingWe believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable,...

  • Email Marketing Specialist

    1 week ago

    Bengaluru, Karnataka, India beBeeEmail Full time ₹ 40,00,000 - ₹ 80,00,000

    A Just and Fair World Awaits Your ExpertiseThe RoleWe are seeking a talented Email Marketing Specialist to enhance our community engagement strategies. As an integral part of our team, you will be responsible for building high-performing email campaigns and managing the technical backbone that supports them.Key ResponsibilitiesManage and maintain multiple...

  • Email Marketing Manager

    3 days ago

    Bengaluru, Karnataka, India Poppulo Full time ₹ 1,20,000 - ₹ 14,40,000 per year

    Introduction:Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?At Poppulo, we're working on what's next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a...