Senior Content Marketing Manager

Job Title: Senior Content Marketing Manager

MoEngage is looking for a B2B tech SaaS expert who can work with multiple teams to execute marketing initiatives for the MoEngage brand and its products. In this role, you will own brand awareness for MoEngage and GTM for new product launches and increase the adoption of existing MoEngage products.

You will collaborate closely with Product, Sales, Product Marketing, Digital Marketing, Regional Marketing, Customer Success, and Partner functions to develop in-depth strategies and execute them end-to-end to highlight the value proposition of MoEngage and strengthen our brand's presence in markets across the globe.

What does MoEngage do?

MoEngage is a leading Customer Engagement platform that enables consumer brands across the globe to analyze customer behavior, understand their preferences, and send hyper-personalization communication at every touchpoint across their lifecycle.

B2C brands use MoEngage to send cross-channel campaigns across touchpoints like push notifications (mobile and web), email, in-app, on-site messages, WhatsApp, Google Ads, Facebook, and SMS.

Our vision is to build the world's most trusted Insights-led Customer Engagement platform.

We're trusted by the best of the best for our product…

Fortune 500 brands and Enterprises across 35 countries, such as Deutsche Telekom, Nestle, Ally Financial, Domino's, Flipkart, Kredivo, and McAfee, along with internet-first brands such as Airtel, Flipkart, Ola, OYO, and Bigbasket, use MoEngage to orchestrate cross-channel customer journeys and engage efficiently with their customers.

Over 1500 consumer brands use MoEngage to analyze 1 Trillion+ data points monthly, analyze 1.8 Billion+ customers every month, create 2.2 billion omnichannel journeys monthly, and send 13 Trillion+ messages annually.

MoEngage has a presence spanning 35 countries, with offices in San Francisco, Boston, Berlin, London, Dubai, Brazil, Australia, Jakarta, Singapore, Vietnam, Bangkok, Delhi, and Bengaluru.

…and for our love for our employees

At MoEngage, we take our work culture seriously

We have been recognized as one of the "25 Highest Rated Private Cloud Computing Companies To Work For" in a list released by Battery Ventures, a global investment firm. This was based on employee feedback on Glassdoor, where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

MoEngage has also received the Great Place to Work Certification in India and the United States consecutively, achieving high employee scores in Credibility, Respect, Fairness, Pride, and Camaraderie. MoEngage was also recognized as one of the 'Best Organizations For Women' in 2022 by The Economic Times.

What can you expect from us?

Be part of a skilled and passionate marketing team that's working on building a strong brand and driving business growth

Work in a dynamic environment that constantly motivates you to think out of the box

Learn new strategies and skills that can help you sharpen and hone your prowess

Data-driven approach right from the content we produce to the marketing campaigns we execute

Avenues for personal growth and broadening your horizon

MoEngage is an equal opportunity employer, providing a safe and friendly environment for the LGBTQIA+ community

Flexible work timings

Hybrid working model (WFO and WFH)

What are we expecting from you?

Product GTM Strategy Development:

Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets.

Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.

Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings.

Launch Planning & Execution:

Create detailed launch plans, timelines, and project manage cross-functional teams (Product, Sales, Marketing, Customer Success, Enablement) to ensure seamless execution.

Work closely with the digital marketing team to develop integrated marketing campaigns (content marketing, digital advertising, webinars, events, etc.) that drive awareness, generate leads, and accelerate pipeline.

Develop content in the form of case studies, reports, PR, and other collateral that showcase the benefits of the product along with social proofing. 

Partner with the Product Marketing team to equip sales teams with the necessary training, tools, and messaging to effectively articulate product value and close deals.

Performance Monitoring & Optimization:

Define and track key performance indicators (KPIs) for GTM initiatives, including adoption rates, pipeline generation, revenue impact, customer acquisition cost (CAC), and customer lifetime value (CLTV).

Analyze performance data, identify trends, and derive actionable insights to optimize GTM strategies and continuously improve product success.

Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future product and GTM iterations.

Cross-functional Collaboration & Leadership:

Act as a central point of contact, fostering strong relationships and alignment across all stakeholders.

Champion a customer-centric approach throughout the product lifecycle, ensuring customer needs are at the forefront of all GTM efforts.

GEO (Generative Engine Optimization):

Create a content calendar listing topics aligned with global brand pillars, aiming to accelerate MoEngage's brand awareness and perception.

Work with freelancers to create multiple content pieces. This includes giving a strong brief, maintaining timelines, and ensuring quality output.

Identify and collaborate with thought leaders and industry experts to create content about MoEngage and leverage their network to improve MoEngage's reach.

Customer Marketing:

Work closely with Customer Success teams to send regular newsletters about new MoEngage products and relevant content assets to drive product adoption and upsell revenue.

The skills that will make you the right fit are

Good grasp of the English language, especially in writing and presentation

Strong collaboration skills to ensure seamless work with Design, Digital, Social, Paid, Email, Field Marketing, Partner, Product, and Product Marketing teams

Background of writing blog articles, reports, whitepapers, ebooks, videos, and other long-form content assets

Working knowledge of marketing principles and best practices

Understanding brand and regulatory compliance

Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals

Good planning, interpersonal, negotiation, and communication (verbal and written) skills

Ability to multitask with multiple deadlines and/or milestone requirements

Strong attention to detail and a commitment to quality, viz. proofreading, editing, and consistency

Continually pick up new skills and technology (proficiency with multiple Martech tools is a BIG plus)

Energetic and able to work in a highly dynamic environment

You'll grab our attention immediately if you have

A bachelor's degree in Marketing or Technology, and experience in Marketing or Product Marketing

7+ years of experience in multi-channel and multi-format content creation for a B2B tech SaaS company

Skills that can help you convert tech/product knowledge into something valuable for our customers, i.e., if you speak about "value propositions" and not "features"

Owned multiple Marketing responsibilities in a B2B Tech SaaS with a PLG-led growth model in the past, or have a strong familiarity with a PLG motion

A strong understanding of data, using it to derive insights, and converting it into something our customers understand

Ideate and execute creative campaigns that stand out from standard B2B comms and visuals on social media or Email

MoEngage is growing faster than ever – in revenue, customer count, new markets, product capabilities, and team size 

If you think MoEngage is the right destination for you and you're ready to brace for the impact of unprecedented career growth, hit that Apply button below

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