Content Marketing Manager

Content Marketing Manager Bangalore India Who are we Aarki is an AI-driven company specializing in mobile advertising solutions designed to fuel revenue growth We leverage AI to discover audiences in a privacy-first environment through trillions of contextual bidding signals and proprietary behavioral models Our audience engagement platform includes creative strategy and execution We handle 5 million mobile ad requests per second from over 10 billion devices driving performance for both publishers and brands We are headquartered in San Francisco CA with a global presence across the United States EMEA and APAC The role As Content Marketing Manager on our Marketing team you ll own Aarki s content engine from strategy and ideation to SEO and GEO research writing editing and performance tracking You ll be equally comfortable diving into keyword data writing sharp and engaging copy and ensuring our content is technically optimized for search You ll work closely with growth product marketing and design to ensure our stories reach the right audience in the right format at the right time What will you do Content Strategy Develop and maintain an editorial calendar aligned with marketing priorities SEO goals and campaign launches SEO-Driven Top-of-Funnel Content Plan write and optimize blog posts landing pages and resource content designed to rank for high-value keywords and drive qualified organic traffic Ensure all assets are technically optimized for search and reflect Aarki s brand voice Long-Form Funnel-Driving Content Develop mid and bottom-funnel content including whitepapers eBooks case studies one-pagers sales enablement materials and thought leadership articles Collaborate with product sales and design to create assets for help aarki com and other knowledge-sharing channels that educate prospects and support conversion Keyword SERP Analysis Conduct ongoing keyword research and competitor content audits to uncover new ranking opportunities Content Distribution Collaborate with the growth team to amplify content via email social and paid channels Performance Tracking Monitor organic traffic rankings and engagement metrics adjust content strategy based on results Brand Voice Consistency Ensure all content reflects Aarki s tone positioning and visual identity PR Media Outreach Manage press releases and coordinate with external media partners to secure coverage that supports Aarki s brand positioning Cross-Team Collaboration Partner with design product and sales to develop case studies one-pagers and thought leadership assets Process Improvement Introduce tools and workflows to scale content creation and measurement What are we looking for 4-6 years in content marketing with a strong portfolio of SEO-optimized content Proven track record of growing organic traffic through content Expertise in keyword research tools SEMRush Ahrefs Google Keyword Planner etc Strong writing and editing skills with the ability to adapt tone and complexity for different audiences Analytical mindset comfortable working with Google Analytics Search Console and SEO reporting dashboards Good understanding of AI content and SEO tools and ability to use them strategically to speed up research ideation and production while maintaining originality and quality Self-starter who thrives in a fast-paced environment and can manage multiple priorities Excellent verbal and written English communication skills Nice to have - Experience in adtech martech or B2B SaaS - Familiarity with HTML basics and CMS platforms WordPress Webflow - Knowledge of on-page technical SEO best practices