▷ [Apply Now] Marketing Specialist

Company Name VARITE India Private Limited About The Client A cloud computing company offers a platform for digital workflows enabling organizations to automate and streamline business processes The solutions include IT service management human resources customer service and security operations Designed to enhance efficiency and collaboration the platform digitizes and automates workflows for diverse organizational needs Headquartered in the United States the company is recognized for its innovative approach to workflow automation playing a significant role in the IT service management and business process automation space In 2018 Forbes magazine named it number one on its list of the world s most innovative companies Essential Job Functions End-to-End Digital Campaign Management Lead full-funnel digital journeys from campaign strategy to website experience ensuring alignment with programme goals Own paid digital execution across channels Paid Social Content Syndication Programmatic and Video Oversee campaign planning activation optimisation and reporting to ensure strategic alignment Partner with Ad Ops and global teams to implement best practices and unified tracking Reporting Stakeholder Management Maintain proactive communication with key stakeholders across marketing Ensure data consistency and connectivity across digital campaigns and platforms Build robust reporting frameworks to deliver actionable insights and drive operational efficiency Deliver regular performance updates including health checks monthly summaries and QBRs Qualifications 5 years in strategic B2B digital marketing campaign management and program management Experience with digital media platforms across Paid Social Content Syndication Programmatic Video Email SEM etc Track record running large scale full funnel integrated digital advertising campaigns Experience with landing page optimizations for paid campaigns as part of the overall end to end digital user journey with basic understanding of UX elements and experience that impacts users from different channels Previous management of complex client stakeholder relationships Experience in analyzing multi-platform data insights across web analytics suites such as Google Analytics or Adobe Analytics Strong critical thinking and analytical skills self-starter curious Outstanding interpersonal skills and relationship builder as this role requires ability to connect with other partners across the organization to ensure omnichannel planning Detail-oriented with strong organizational and project management skills Preferred Qualifications A B Testing experience Preferred experience with web experience website journeys and SEO Familiarity with Google Campaign Manager DV360 SA360 Client Campaign Manager The Trade Desk Adobe Analytics Tableau or similar ad tech and BI tools is a plus Curiosity for AI Innovation We re looking for candidates who are excited about AI and love experimenting with new ideas and tools A passion for learning and innovation is a must Bachelor s Degree How to Apply Interested candidates are encouraged to respond submit their updated resumes and for additional job opportunities please visit Unlock Rewards Refer Candidates and Earn If you re not available or interested in this opportunity please pass this along to anyone in your network who might be a good fit and interested in our open positions VARITE offers a Candidate Referral program where you ll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE Experience Level Bonus Referral 0-2 years INR 5 000 2-6 years INR 7 500 6 years INR 10 000 About VARITE VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA UK CANADA and INDIA VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking Cloud Infrastructure Hardware and Software Digital Marketing and Media Solutions Clinical Diagnostics Utilities Gaming and Entertainment and Financial Services Equal Opportunity Employer VARITE is an equal opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees We do not discriminate based on race color religion sex sexual orientation gender identity or expression national origin age marital status veteran status or disability status