Senior E-commerce Content Manager

5 days ago

Bengaluru, Karnataka, India beBeeEcommerceContentManager Full time
Job Description\

As a senior e-commerce content manager, you will lead the end-to-end creation, distribution, and management of e-commerce content for new launches and existing SKUs.

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Responsibilities\
  • Collaborate with product marketing, design teams, and syndication teams to ensure timely delivery and launch of content.\
  • Monitor websites and conduct user analysis to optimize content.\
  • Write and outline compelling content for e-commerce pages.\
  • Oversee content creation by graphic designers and conduct proofreading.\
  • Track and analyze competitors' e-commerce activities to stay ahead in the market.\
  • Implement SEO and SMO strategies to enhance online visibility.\
  • Manage the overall online strategy for product launches.\
  • Coordinate partnerships and co-marketing initiatives with syndication and international e-commerce teams.\
  • Define and execute e-commerce strategies for successful product launches.\
  • Lead integrated digital marketing campaigns, including creative processes, targeting, segmentation, planning, execution, reporting, and optimization.\
  • Research and implement content recommendations based on competitor insights and e-commerce trends.\
  • Collaborate with agencies to ensure project completion and alignment with goals.
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Requirements\
  • Bachelor's Degree in Marketing, Communication, or relevant fields; MBA preferred.\
  • At least 5 years of experience in E-Commerce, B2B Marketing, Digital Marketing, or Marketing Communication.\
  • Understanding of B2B marketing with a strong desire to learn more.\
  • Ability to work independently in a fast-paced, collaborative environment.\
  • Experience engaging with globally distributed stakeholders.\
  • Excellent spoken and written communication skills.\
  • Strong analytical and presentation skills, with attention to detail.\
  • Proven cross-collaboration and prioritization abilities.\
  • Hands-on e-commerce experience, particularly in campaign management and content creation.\
  • Strong knowledge of digital marketing strategies, including SEO, social media, Google search, and display advertising.\
  • Familiarity with Search Engine Marketing best practices.\
  • Proficiency in analyzing data through web analytics tools, with knowledge of Google Analytics.\
  • Experience in managing agencies and drafting briefs to ensure project success.\
  • Ability to write persuasive content copy.\
  • Proficient in preparing presentations using MS PowerPoint.\
  • Familiarity with Adobe Suite (InDesign, Photoshop, Canva) is a plus.\
  • Experience with A/B testing on e-commerce copy and landing pages is preferred.

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