Digital Analytics Expert

6 days ago

Chennai, Tamil Nadu, India Fiserv Full time US$ 90,000 - US$ 1,20,000 per year

We are looking for Digital Analytics Experts, please find the details below:

Exp. Range: 3 to 6 years

Job Description:

What does a successful Digital Analytics Expert do ?

Join our Insights Team as a Digital Analytics Specialist, where you will be at the forefront of optimizing our digital marketing strategies through deep analytics and data-driven insights. Collaborating with cross-functional teams, you will leverage your expertise to drive impactful solutions.

What you'll do:

  • Gain an in-depth knowledge of various Corporate and Business Units' website architecture, business model, and online marketing strategy.
  • Design customized solutions and technical tag implementation strategies.
  • Setup the platform in Adobe Launch, Tealium Tag Manager, or DTM.
  • Generate customized web analytic collection code for Adobe Analytics, Heap, Google Analytics, and assist with their implementation and deployment directly on the site or through a tag management platform.
  • Validate and debug implementations, following through on issues until resolved.
  • Perform light manipulation of JavaScript as needed to customize web analytic solutions and drive success based on key business drivers.
  • Provide expert services on data sources, data connectors, report builders, heartbeat tracking, and app setup (acquisition links, push notifications, triggers, etc.).
  • Help setup integration across other Adobe Experience Cloud products and external products.
  • Communicate confidently and proactively with stakeholders throughout the project life cycle.
  • Manage multiple stakeholder engagements simultaneously, appropriately setting their expectations while keeping projects on schedule and within scope.
  • Become an expert in the use of Adobe products and understand how they can effectively optimize online businesses.
  • Educate stakeholders on best practices in relation to their key business requirements.
  • Innovate by ideating and collaborating with different teams to deliver new solutions.
  • Connect with Product BU/Engineering teams to share new ideas and provide feature requests.

What you will need to have:

  • 3+ years of overall experience working in web analytics or a related field.
  • Strong technical expertise in tools such as Adobe Analytics, Adobe Launch, Tealium iQ, and Google Tag Manager (GTM).
  • Bachelor's or Master's degree in computer science or a related quantitative/analytic discipline with equivalent work experience.
  • Solid understanding of online marketing, tools, and technology.
  • Strong understanding of HTML, CSS, JavaScript, and web protocols.
  • Exceptional organizational, presentation, and communication skills both verbal and written.

What would be great to have:

  • Previous experience working with Adobe Analytics or similar tools.
  • Website optimization consulting experience.
  • Deep vertical industry experience in financial services.
  • Expertise in mobile or social media analytics.
  • Expertise in processing rules, advanced segment creation, and data insertion APIs.

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