Product Marketing Executive

2 weeks ago

Bengaluru, Karnataka, India RESONATE Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Tips: L
ooking for a motivated Product Marketing Executive to handle both online and offline marketing activities. The goal is to grow brand visibility and drive business

Responsibilities

  • Plan and run campaigns on offline, social media, Google Ads, quick commerce, and e-commerce platforms.
  • Manage communication for exhibitions, trade fairs, and events (ATL/BTL).
  • Handle B2B marketing – partner communication, and outreach.
  • Track and analyze campaign performance, prepare reports, and suggest improvements.
  • Work with design teams to create marketing assets.
  • Ensure brand consistency across all channels.
  • Coordinate with sales, product, and operations to align marketing with business goals.
  • Manage agencies and vendors for ads, printing, exhibitions, and promotions.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–3 years of experience in digital and offline marketing (e-commerce/consumer brand preferred).
  • Knowledge of Google Ads, Meta Ads, SEO, analytics,etc.
  • Strong communication, organization, and multitasking skills.
  • Ability to manage projects independently with attention to detail.

Good to Have

  • Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
  • Basic design/content creation skills (Photoshop, video editing).
  • Understanding of quick commerce platforms (Blinkit, Zepto, Swiggy Instamart).
  • Experience in B2B marketing and exhibitions.

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