Team lead

5 days ago

Pune, Maharashtra, India Frido Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Team Leader – Meta CTWA Sales Funnel

Location: Pune (Onsite)

About Frido

Frido is a fast-growing D2C brand pioneering comfort and mobility solutions. We thrive on bold

ideas, rapid experimentation, and customer-first innovation. We are now building a Meta Click-to

WhatsApp Sales Funnel Team — and we're looking for a high-agency Team Leader who can take

this from zero to one and scale it into a revenue-driving powerhouse.

What You'll Do


• Funnel Creation & Strategy

◦ Build Meta Click-to-WhatsApp campaigns from scratch with clear funnel stages

(ad → click → conversation → conversion).

◦ Design journeys and playbooks for different customer personas (first-time buyers,

retargeting, high-value buyers).

◦ Define KPIs like CPL, reply to rates, lead quality, and conversion rates.


• Team Building & Leadership

◦ Hire, train, and lead a team of WhatsApp sales agents and creatives.

◦ Build SOPs for conversation scripts, follow-up cadences, and funnel optimization.

◦ Coach the team on sales psychology, objection handling, and chat etiquette.


• Optimization & Growth

◦ Continuously analyze funnel performance (ad copy, targeting, chat-to-sale ratio).

◦ Run experiments on automation vs. human-led chats, creative variations, and

response timings.

◦ Work with marketing and product teams to align offers, creatives, and promotions

with funnel flow.

◦ Scale winning funnels across categories, campaigns, and festive pushes.

What We're Looking For


• Strong experience in performance marketing / Meta Ads / CTWA campaigns.


• Proven ability to design and optimize funnels (from scratch to scale).


• Understanding of D2C consumer behavior, WhatsApp sales dynamics, and

conversational commerce.


• Past leadership experience (managing a small sales or performance team) is a plus.


• Strong with numbers — ability to track KPIs, optimize based on data, and communicate

results clearly.


• High agency, entrepreneurial mindset — thrives in unstructured 0 → 1 environments.


• Hands-on familiarity with tools like Meta Ads Manager, WhatsApp Business API, CRM

tools (Zoho, Freshdesk, HubSpot, etc.).

What We Offer


• Opportunity to build and lead a new revenue channel from scratch.


• High visibility role with direct impact on growth and scale.


• Fast-paced, innovation-driven culture with autonomy to experiment.


• Competitive pay and performance-based incentives.

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