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Market Research Manager
2 weeks ago
The PMR manager will support decision making across the organization adding value as a functional expert in designing innovative research approaches to answer key business questions and support growth by leading the development and execution of primary market research. Proactively combining information from different sources, mainly market research, to evaluate brands' performance and market trends using innovative statistical analysis techniques. Evaluating the success of marketing initiatives through market research with significant focus on ensuring tight alignment with global brand teams and country insights teams
About the RoleKey Responsibilities:
- Drive innovation and capability building, including new techniques, data sources, automation and Al to enhance process efficiency and value of Insights.
- Very strong functional leader, with the ability to influence across senior leaders in Novartis
- Understands brand teams perspectives (objectives, priorities, and support/capability requirements)
- Lead experimentation and worldwide adoption of innovative PMR solutions
- Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis
- Design and execute primary market research to surface and deliver insights to brand teams
- Establish expectations and approaches to better understand and impact patient journeys
- Drive a continuous improvement mind-set within the team in relation to data analysis
- Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the 'product life-cycle'
- Provide effective guidance to planning of studies, including research material design
- Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
- Provide alternative proposals/different approaches and suggestions for optimization of approach and synergies with other studies executed or planned
- Implement and execute studies on local, regional & global level
- Design and implement new statistical methodologies, processes and/or solutions to strengthen current research practices
- Assist with delivery of financial targets for PMR
- Meet KPIs tied to performance to contribute to overall financial and department success
Essential Requirements:
- 7+ years previous work in market research / specialist agencies
- Significant experience of managing multi-methodology market research projects encompassing multi-markets
- Experience in working across regions and within a commercial, primary market research team and the ability to work with a cross-functional team in a matrix environment.
- Project management – scoping, defining deliverables, business case development and reporting at a senior level including the ability to communicate effectively and to have a persuasive and credible presentation style
- Strong business acumen and solution-orientation mindset including budget and P&L management
- Experience in remote relationships (on-shore/off-shore capability delivery).
- Preferred: Knowledge of the disease areas within the Pharma sector, with strong leadership and communication skills
- University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology.
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
Accessibility and accommodation:
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:
Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally:
Division
Operations
Business Unit
Universal Hierarchy Node
Location
India
Site
Hyderabad (Office)
Company / Legal Entity
IN10 (FCRS = IN010) Novartis Healthcare Private Limited
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
Accessibility and accommodationNovartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
