Digital Marketing Executive And Seo Analyst

2 weeks ago

Hyderabad, Telangana, India Design Lattice Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Create engaging visual creatives and graphics using Canva for social media, website, and promotional materials.

  • Produce and edit short video reels showcasing our project sites, client testimonials, and design processes to boost brand visibility.

  • Manage and curate content for our Instagram account, including scheduling posts, stories, and reels to grow our follower base and engagement.

  • Handle website maintenance and updates, including adding new project portfolios, blog posts, and optimizing for SEO.

  • Plan, execute, and monitor Google Ads campaigns to drive targeted traffic, leads, and conversions for our services.

  • Develop and implement overall digital marketing strategies, including email marketing, content creation, and analytics tracking.

  • Analyze performance metrics using tools like Google Analytics, Instagram Insights, and ad platforms to refine campaigns and report on ROI.

  • Collaborate with the design team to align marketing efforts with ongoing projects and brand guidelines.

  • Stay updated on digital marketing trends, especially in the architecture and interior design sector, to suggest innovative ideas.

  • Design creatives, posts, and promotional material using Canva.

  • Create engaging Instagram reels and stories showcasing sites and projects.
  • Plan and manage social media content calendar for consistent posting.
  • Update and maintain the company website with new projects and blogs.
  • Optimize website for SEO and track performance using analytics.
  • Run and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns for lead generation.
  • Monitor social media performance and adjust strategies for better results.
  • Collaborate with architects and designers for case studies, walkthroughs, and highlights.
  • Stay updated with latest digital marketing trends relevant to architecture and interiors.

Preferred candidate profile

  • Proficiency in Canva and basic graphic design tools.
  • Strong knowledge of Instagram, Facebook, LinkedIn, YouTube marketing.
  • Hands-on experience with Google Ads & SEO.
  • Creative content writing and storytelling skills.
  • Basic knowledge of website CMS (WordPress preferred).
  • Ability to analyze and report digital campaign performance.
  • Excellent communication, creativity, and attention to detail.

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