SEO & Digital Marketing Executive

4 days ago

Hyderabad, Telangana, India EPOS GURU PRIVATE LIMITED Full time ₹ 15,00,000 - ₹ 28,00,000 per year

About Us:

EPOS GURU
has been a trusted name in the point-of-sale industry for over 25 years, helping businesses streamline operations and achieve measurable growth. To build on this legacy and accelerate our digital presence, we're seeking a proactive and creative SEO & Digital Marketing Executive to join our experienced team.

Role Overview:

As an
SEO & Digital Marketing Executive
, you will be responsible for planning, implementing, and optimizing our online marketing strategies. You'll work across SEO, web-content, and social media to enhance brand visibility, generate qualified leads, and contribute to overall business growth. Knowledge in Paid Advertising is a plus.

Key Responsibilities:

  • Develop and execute on-page & off-page SEO strategies to improve organic rankings and traffic.
  • Conduct keyword research and competitor analysis.
  • Create strong backlinks and technical SEO audits.
  • Collaborate with the content team to optimize blogs, landing pages, and ad copy for SEO and conversions.
  • Track, measure, and report performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  • Oversee social media campaigns, ensuring brand consistency and engagement.
  • Stay updated with the latest digital marketing and SEO trends, tools, and best practices.
  • Support lead generation and nurturing activities aligned with sales objectives.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 4+ years of hands-on experience in SEO and digital marketing.
  • Strong knowledge of Google Ads, SEO tools, and social media platforms.
  • Experience with website analytics tools (GA4, GSC, Tag Manager).
  • Excellent copywriting and communication skills.
  • Ability to manage multiple projects and meet deadlines.
  • Analytical mindset with a results-driven approach.

What We Offer:

  • Competitive salary package.
  • Opportunity to work on diverse projects across industries.
  • A collaborative, creative, and growth-focused work environment.
  • Professional development and career advancement opportunities.

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