Content Strategist

2 days ago

Chennai, Tamil Nadu, India Expertrons Delhi Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Role Summary

We are seeking a talented and experienced Content Strategist to develop, implement, and manage content strategies that align with our brand, business objectives, and target audience needs. The ideal candidate will have a strong background in content marketing, storytelling, and analytics, with the ability to lead content initiatives from ideation to execution.

Content Strategy Development

  • Develop and implement a comprehensive content strategy to support business goals, enhance brand awareness, and engage target audiences.
  • Conduct market research to understand customer needs, preferences, and industry trends.

Content Creation & Management

  • Collaborate with cross-functional teams (marketing, design, product, etc.) to produce high-quality, engaging content across multiple platforms, including blogs, social media, email, websites, and more.
  • Oversee the editorial calendar to ensure timely delivery of content.
  • Maintain a consistent brand voice and tone across all content.

Performance Monitoring & Optimization

  • Track, analyze, and report on content performance metrics using tools like Google Analytics, SEMrush, or similar platforms.
  • Identify gaps and opportunities in content to continuously improve engagement and conversions.

SEO & Content Marketing

  • Optimize content for search engines to improve organic reach and rankings.
  • Collaborate with SEO specialists to integrate keyword strategies effectively.

Leadership & Collaboration

  • Manage content contributors, freelance writers, or in-house teams to ensure quality and consistency.
  • Lead brainstorming sessions to generate creative content ideas.

Experience & Skills

  • 4 to 8 years of experience in content strategy, content marketing, or a similar role.
  • Proven experience in creating and managing content for multiple platforms (web, social, email, etc.).
  • Strong knowledge of SEO principles, content management systems (CMS), and analytics tools.

Education

  • Bachelor's degree in any stream.

Competencies

  • Exceptional writing, editing, and storytelling skills.
  • Strong project management and organizational skills.
  • Analytical mindset with the ability to interpret data and drive decisions.
  • Creative thinker with a proactive and collaborative approach.

Skills: content strategy,content marketing,content management,seo,

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