Digital Marketing Executive

2 days ago

Bhubaneswar Orissa, India Urban Yatra Full time ₹ 1,80,000 - ₹ 3,60,000 per year

We are looking for a highly motivated and skilled Digital Marketing Executive with 3 years of proven experience in SEO, SMO, Google Ads, and conducting SEO audits. The ideal candidate should possess a solid understanding of digital marketing strategies and tools, with the ability to plan, execute, and optimize campaigns for maximum ROI and brand visibility.

Key Responsibilities:

Search Engine Optimization (SEO):

  • Perform keyword research, on-page/off-page optimization, and technical SEO.
  • Conduct detailed SEO audits and implement actionable recommendations.
  • Track and report SEO performance, rankings, and traffic improvements.

Social Media Optimization (SMO):

  • Manage and optimize company profiles across platforms (Facebook, LinkedIn, Instagram, etc.).
  • Develop content strategies and post schedules to drive engagement and growth.
  • Monitor trends and competitors to keep content fresh and relevant.

Paid Advertising (Google Ads & Meta Ads):

  • Create, manage, and optimize PPC campaigns on Google Search, Display, and YouTube.
  • Develop and execute paid social campaigns on Meta platforms (Facebook & Instagram).
  • Conduct A/B testing on creatives, landing pages, and ad copy to improve ROI.
  • Manage budgets and track ad performance metrics (CTR, CPC, CPA, ROAS).

Digital Marketing Strategy & Reporting:

  • Assist in developing end-to-end digital marketing strategies for brand growth.
  • Analyze campaign data and create performance reports with actionable insights.
  • Collaborate with content creators and designers for cohesive campaign execution.
  • Stay updated with the latest digital trends and platform updates.

Requirements:

  • Minimum 3 years of experience in Digital Marketing, with expertise in SEO, SMO, Google Ads, and Meta Ads.
  • Proven experience in conducting detailed SEO audits and executing optimization plans.
  • Strong knowledge of keyword research, analytics tools, and digital ad platforms.
  • Familiarity with tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, Facebook Ads Manager.
  • Good understanding of landing page optimization and conversion tracking.
  • Excellent communication, analytical, and problem-solving skills.

Preferred Qualifications:

  • Google Ads and Meta Ads certifications.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience working in an agency or handling multiple brands is a plus.

Job Types: Full-time, Permanent

Pay: ₹15, ₹30,000.00 per month

Experience:

  • SEO: 3 years (Required)
  • Digital marketing: 5 years (Required)

License/Certification:

  • Fundamentals of digital marketing (Preferred)

Work Location: In person

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