
Digital Marketing Specialist
10 hours ago
Job Description: Digital Marketing Specialist
The Opportunity
We are looking for a highly motivated and versatile Digital Marketing Specialist with around 1-3 years of professional experience to join our team. This role is ideal for a hands-on individual who can seamlessly blend website development with marketing strategy - SEO, Content, social media. You will be instrumental in driving our online presence and maintaining our core digital assets.
Key Responsibilities
- Website Management & Development -
- Develop, maintain, and update our primary corporate websites built on the WordPress platform.
- Manage website hosting, security updates, backups, and minor troubleshooting to ensure uptime.
- Implement minor design changes and functionality enhancements using relevant WordPress plugins.
- Ensure the website is mobile-friendly and optimized for fast load times.
- Search Engine Optimization (SEO)
- Execute on-page and off-page SEO strategies to improve organic search rankings and increase targeted traffic.
- Conduct keyword research and competitive analysis to identify new opportunities.
- Monitor and report on website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Manage website content structure and SEO factors
- Content & Social Media Marketing
- Assist in creating, editing, and publishing engaging marketing content, including blog posts, website copy, and case studies as required
- Manage and execute campaigns across key social media channels (e.g., LinkedIn, Facebook, Instagram).
- Monitor social media engagement and analytics to identify trends and improve campaign performance.
- Analytics & Reporting
- Track, measure, and analyze all digital marketing campaigns and channel performance.
- Generate regular reports to communicate performance, insights, and recommendations to the marketing team.
Qualifications & Experience
- 1 to 3 years of professional experience in a hands-on digital marketing role.
- Proven experience developing, customizing, and managing websites using WordPress.
- Experience with SEO tools and best practices, resulting in measurable improvements.
- Managing corporate social media accounts and executing content strategies.
- Excellent written and verbal communication skills.
- Bachelor's degree in marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
Job Type: Full-time
Pay: ₹25, ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
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