GM Digital Marketing

GM Digital Marketing - 009EKY

Digital Marketing Manager

Role mission

Join Schneider Electric's global campaign team as a Digital Marketing Manager / Senior Digital Marketing Manager to drive impactful digital-first campaigns and initiatives that support global business units and key operations such as Home Distribution, International Operations, and etc. This role will collaborate across global, regional, and country teams to transform digital marketing practices, deliver innovative end-to-end campaigns, and foster digital marketing community engagement within Schneider Electric.

Main responsibilities

1. Digital Campaign Strategy & Execution

• Develop and execute global digital marketing campaigns aligned with the global business strategy across key business.
• Deliver targeted, compelling end-to-end digital experiences through paid media, social media, search, content marketing, web, and SEO channels.
• Identify risks, gaps, and opportunities in existing digital projects, campaigns, and initiatives to ensure continuous improvement and innovation.

2. Digital Marketing Transformation

• Contribute to Schneider Electric's digital marketing transformation by addressing existing challenges and accelerating the adoption of digital-first practices.
• Drive innovation in digital media, campaign design, on-line events, and commerce to ensure Schneider remains at the forefront of digital marketing trends.
• Lead pilots with global business units and regional teams to implement end-to-end campaign planning, shape opportunities, drive the adoption of new MarTech stacks, and unify campaign measurement to accelerate business growth and digital marketing transformation.

3. Collaboration & Stakeholder Engagement

• Build strong relationships with stakeholders across global, regional, and country marketing teams to align digital strategies and ensure consistency.
• Drive internal community engagement initiatives to drive adoption and knowledge-sharing of digital marketing best practices.

4. Performance Measurement & Optimization

• Monitor and evaluate campaign effectiveness through data-driven analysis, leveraging digital tools and KPIs to optimize performance.
• Provide actionable insights to inform future campaigns and ensure alignment with business objectives.

Qualifications

Skills with proficiency level and experience

1. Strong Digital Marketing Expertise and Experience

• Minimum 8 years of marketing communication experience, with at least 5 years focused on digital marketing.
• Proven track record in managing global roles and multi-country campaigns.
• Experience working in B2B or IT industries, especially in Energy or Automation, is highly preferred.
• Strong knowledge of digital marketing channels, including asset development, paid media, SEO, and social media strategies.
• Ability to identify trends and opportunities to drive digital innovation and maximize ROI.
• Experience in managing complex digital campaigns that span across regions and touchpoints.

3. Outstanding Communication Capabilities

• Excellent written and verbal communication skills in English.
• Ability to engage and influence global and regional stakeholders.
• Proactive, self-motivated, and skilled in responsibility-driven execution.

4. Business Acumen & Analytical Skills

• Strong business understanding with a customer-centric mindset.
• Experience in analyzing campaign data, tracking KPIs, and delivering actionable insights.

5. Education

• Bachelor's degree or above in Marketing, Communications, or related fields.
• Advanced degree preferred.
• Professional marketing certifications are a plus.

Primary Location: IN-Karnataka-Bangalore Schedule: Full-time Unposting Date: Ongoing

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