Category Management Executive

2 weeks ago

Coimbatore, Tamil Nadu, India Walkaroo International Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description

PMT/NPD Co-Ordination - Product Innovation Catalyst.

  • Conduct research (primary & secondary) to identify new category opportunities, consumer needs, domestic & international trends, portfolio gaps & drive design innovations, AI-driven design concepts, and facelift possibilities. i.e., to shape growth-focused category strategies.
  • Collaborate with PMT, NPD, R&D, cross functionals and trade partners to convert insights into product briefs, oversee improvements/facelifts, and apply design thinking for successful development.
  • Optimize lead times by prioritizing projects, coordinating resources, and monitoring progress for on-time product launches with improved process management (excel/PLM software etc.).
  • Market Facing - Drive trade & market validation through product shows, roadshows & regular field visits to gather feedback from trade and consumers to refine designs and improve acceptance.
  • Support market readiness by ensuring products are consumer-relevant, market-ready, and growth-oriented.
  • Graduated from design school - NIFT, FDDI etc.

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