Area Sales Manager – Modern Trade
16 hours ago
Company Description
Prayagh Consumer Care Pvt. Ltd. is a fast-growing Hyderabad-based confectionery manufacturer delivering joy through a wide range of candies, eclairs, bonbons, and chocolate-coated wafers. With a strong presence across India and exports to 15+ countries, we operate with a production capacity of 40,000 MT per year. We are certified under FSSC 22000 and FSSAI, and proudly manufacture for ITC's "Candyman" brand under an exclusive contract.
As we continue to expand rapidly, we are looking for ambitious individuals to grow with us
About the Role
We are seeking an experienced
Area Sales Manager
to lead and expand the offline sales network for our premium brand
Lavian Exotique
. The ideal candidate will be responsible for developing and managing a strong distribution network, ensuring market presence, and driving regional business growth.
Key Responsibilities
- Lead and manage offline sales operations through distributors, super stockists & retailers.
- Negotiate trading terms, contracts, and margins with channel partners.
- Ensure product placement and visibility at retail outlets.
- Develop and manage return cycles and claim settlements.
- Handle end-to-end payment collections and follow-ups.
- Provide analytical insights on sales, margins, P&L, and trade spends.
- Coordinate with logistics for seamless supply chain movement.
- Build strong relationships with key accounts & trade partners.
Qualifications & Requirements
- 12–15 years
of experience in FMCG sales, specifically in Modern Trade & General Trade. - Strong working experience with
key retail accounts
like D-Mart, Reliance Retail, Metro Cash & Carry, etc. - Proven success in distribution network development and retail management.
- Familiarity with CRM tools (e.g., Salesforce).
- Excellent communication, negotiation & leadership skills.
- Positive attitude with the ability to drive performance and deliver results.
- Willingness to travel extensively within the assigned region.
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