Social Media Content Strategist and Lead
2 days ago
ARULA for Autism – Social Media Content Lead & Strategist
Location: Matunga & CBD Belapur, Navi Mumbai (On-Site / Hybrid flexible)
Company: ARULA for Autism (Ed-Tech & Therapy Division of MRHSSPL)
ARULA for Autism is a globally recognized, parent-led therapy initiative for neurodivergent children, conceptualized by Speech & Language Therapist Mayuri Ramdasi. We are transforming homes into powerful therapy ecosystems by empowering parents with structured, research-backed guidance. Serving families across 15+ countries, we are scaling our digital brand presence to reach and engage more families worldwide, with Instagram as a major engagement and growth channel.
Position Overview
We're looking for a driven and creative Social Media Content Lead & Strategist to grow ARULA's digital presence, particularly on Instagram. This role involves content strategy, daily content creation, and visual storytelling to increase follower base, engagement, and inbound inquiries.
Key Responsibilities
- Develop and execute social media content strategies across Instagram and other platforms.
- Design and edit daily content including:
- Static posts
- Reels
- Carousels
- Stories
- Build content to support blogs, landing pages, YouTube, and marketing funnels.
- Ensure consistency in visual identity across all content formats.
- Assist during shoots with the Founder and ARULA therapists (on-site as needed).
- Monitor and optimize content for improved:
- Follower growth
- Inbound DMs
- Website traffic via profile links
- Participate in brainstorming and content strategy with the brand and marketing teams.
- Stay updated on social media trends, visual storytelling, and growth tactics.
Skill Set Required
- Proficiency in: Canva, Adobe Express, Figma (design); VN, InShot, CapCut (video).
- Strong eye for visual storytelling, typography, layout, and Instagram trends.
- Comfortable assisting with shoots and content direction (preferred but not mandatory).
- Ability to deliver high-quality content on tight timelines and manage daily deliverables.
- Passion for digital branding and content growth strategy.
Who Can Apply
- BMS, MBA (Marketing), BA, or MA students.
- Individuals with experience or portfolio in design, video, or content creation.
- Based in or near Matunga, Mumbai (preferred for shoot assistance).
Work Model & Timing
- 7-day weekly engagement (daily stories and deliverables).
- Mode: On-site, hybrid, or remote depending on deliverables and shoot schedule.
- Flexible timing: 9:00 AM–6:00 PM or 10:00 AM–7:00 PM as needed for key campaigns.
Compensation & Benefits
- Base Pay: TBD
- Bonus: Performance-based
- Extension Opportunity: Possible extension with appraised pay based on performance
- Hands-on exposure to Instagram-based performance marketing
- Portfolio-worthy branding work under a fast-growing, impact-driven start-up
- Direct mentorship from ARULA core team
- Internship/project certificate, Letter of Recommendation, and potential conversion to appraised/full-time role
How to Apply
Send your resume, brief note about your interest, and (if available) portfolio links to:
Email:
Subject Line: Social Media Content Lead & Strategist – [Your Full Name]
Job Types: Full-time, Permanent, Contractual / Temporary
Pay: ₹10, ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: In person
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