Technical Marketing Engineer

2 weeks ago

Bengaluru, Karnataka, India nextech electronics Full time ₹ 2,50,000 - ₹ 7,50,000 per year

·
The generation and development of qualified leads for the sales  team, primarily handling outbound
telemarketing, coordinating with email and mailing efforts across all sales
channels, but also some inbound call handling in response to online enquiries and
other marketing activities.

·
Working with the prospect database to develop
prospects into qualified leads,
coordinating with sales activities. Liasing with marketing to assist in event
follow-up and mail campaigns.

·
Developing and maintaining the required
knowledge our products  to identify
customer needs and maximize the opportunity.

·
Accurately recording new information (company,
contacts, job titles) into the marketing databases, continuously validating all
data, including current contacts and associated details such as email addresses, within the marketing database with the
input of updates as required.

·
Undertaking research as required to the identify
new organisations and markets for the team to target.

Required Skills
  • Minimum of one year(s)
    experience of operating in a telephone based role, ideally within in a
    telemarketing or sales environment.
  • Excellent telephone skills
    combined with a proven track record of building customer relationships
    over the phone by using a friendly and tenacious approach.
  • Strong levels of PC literacy.
  • Solid experience in Microsoft
    Outlook experience (or equivalent) for general company communication.
  • Solid experience in End user
    experience of in-house or proprietary marketing/sales/lead generation databases.
  • Solid experience in Microsoft
    Excel (or another spreadsheet
    package) experience with a good grasp of some basic functions, such as
    sorting information.
  • Solid experience in Internet
    searching experience to gather relevant data and information.
  • Proven capability to work
    with high volumes of data within tight timescales whilst maintaining
    accuracy.
  • Strong attention to detail
    with a methodical approach to work.
  • Proactive approach to work
    with proven ability to work independently when required as well as working
    part of a team.
  • Web Research
  • Research on relevant topics
    and events as assigned
  • Tele-Calling for first level
    prospecting
  • Use search engines to
    identify target companies as defined from time to time.

·
Initiate first level contact with 'C' and other
level prospects & pitch the ground.

·
Prospect for new customers by cold calling

·
Interact with VP or C level people over the
phone. Maximize contacts and lead
generation.

·
Pitch company offerings to prospects in Indian
Market

·
Execute qualification calls to a set of targeted
accounts to uncover opportunities for sales follow up.

·
Transition prospects to Manager for further
interactions and deal closures.

·
KPIs( Key Performance Indicators)

o   Number
new companies/contacts added

Quality of marketing data

Number calls completed

Number of qualified leads/appointments/conference
calls

Desirable Skills
  • Experience of running queries
    and running reports from databases
  • Genuine interest in the sales
    process.
  • An awareness and
    understanding of Data Protection issues.
  • Previous experience of
    working within a Franchise Distributor .
  • No telephone/calling fear  
  • Excellent lead qualification and lead
    generation skills to discover opportunities for sales follow up. 
  • Excellent communication skills,
    both verbal and written.

Qualification

·
Should be a graduate engineer with any Electronic
discipline preferably with MBA

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