Content Marketer

3 days ago

Mumbai, Maharashtra, India SSBA Innovations PVT Full time

Content Marketer
We are looking for a core team member to join our marketing team at
TaxBuddy is an assisted tax filing portal ensuring accurate tax compliance for our customers by connecting them with our qualified tax experts.
You'll work directly with the leadership team to shape and implement our marketing and go-to-market strategy in India. As a Content Marketer at TaxBuddy, you'll be tasked with the following activities:
Responsibilities
Create quality content related to taxation, finance, investments, etc, including blogs, social media, emails, website and advertising copy
Develop, plan and execute the digital marketing strategy with the leadership team, including lead generation, email marketing, social media and advertising campaigns
Design, build and maintain TaxBuddy's social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimise campaigns and performance based on the insights
Collaborate with the marketing head and other agencies whenever necessary
Research competitors, analyze their strategies to find loopholes and improve plans accordingly
Take full responsibility and be a champion to attract millions of users and keep them engaged.
Requirements
Above 2 years of experience as a Content Writer at a Fintech company.
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns.
Experience in optimizing landing pages and conversion funnels.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Experience with marketing automation and CRM tools.

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