Content Marketing Manager

1 week ago

Mumbai, Maharashtra, India Zigsaw Full time ₹ 2,50,000 - ₹ 7,50,000 per year
Job Description Job Overview:
We are looking for a skilled Content Marketing Manager to develop, coordinate, and execute content strategies for our brand's products on various marketplaces such as Amazon and eBay. The candidate will also be responsible for developing PR plans, affiliate networks, and coordinating with teams and agencies to ensure content is created in accordance with brand guidelines. Key Responsibilities Coordinate with the team and agencies to develop and streamline content for listings on various marketplaces.  Plan, develop, and execute PR plans for the brand and develop an affiliate network to increase traffic and sales on our website and marketplaces.  At the time of the new product launch, interview the product team to create full new content for selling.  Analyze the target audience at the time of content development.  Analyze competitor listings to see what possible angles for development.  Proofread content and graphics from the team before presenting to management for approval.  Keep track of changes made in the content to test how it's performing on various marketplaces and make suitable edits to improve conversion rates and reviews.  Plan content for the brand website in sync with marketplaces.  Coordinate with language translators to adapt content for various markets.  Find and recruit suitable influencers for the brand on various channels.  Stay up-to-date with marketplace trends and regulations. Key Skills Bachelor's degree in Marketing, Communications, or a related field.  3+ years of experience in marketplace content and PR management.  Experience in developing content for Amazon, eBay, and other marketplaces.  Excellent written and verbal communication skills.  Strong proofreading and editing skills.  Ability to develop and execute successful PR plans.  Knowledge of marketplace trends and regulations.  Experience in developing an affiliate network.  Experience with influencer marketing.  Excellent project management and organizational skills.  Ability to work independently and in a team.  Strong attention to detail.  Proficient in Microsoft Office and Google Suite.

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