Marketing Manager

1 week ago

Mumbai Metropolitan Region, India Eliviq Full time US$ 9,00,000 - US$ 12,00,000 per year

Department:
Marketing

Reports To:
Head - Online Sales & Marketing

Location
- Powai, Mumbai

Role Overview
The Marketing Manager will lead brand growth, consumer engagement, and sales acceleration across E-commerce (Amazon, Flipkart, Website) and Quick Commerce (Blinkit, Zepto, Instamart) platforms. The role involves end-to-end ownership of digital marketing campaigns, trade schemes, promotional activities, and consumer activations, ensuring high ROI and alignment with the brands growth target of 2 Cr+ monthly sales.

The Role
Key Responsibilities

  • Brand Strategy & Positioning
  • Develop and implement annual brand marketing calendar for Eatopia across all online channels.
  • Build positioning strategies around 100% Clean Snacking and health-focused messaging.
  • Work closely with design & content teams for packaging communication and creative campaigns.
  • E-commerce & Quick Commerce Marketing
  • Plan and execute platform-specific campaigns (Amazon Great Indian Festival, Flipkart BBD, Blinkit Weekend Sale, Zepto Payday Sale)
  • Negotiate with platforms for visibility slots, banner ads, sampling campaigns, and cross-promotions.
  • Track platform spends vs ROI and optimize promotional investments.
  • Ensure strong product content, SEO optimization, and review/rating improvements on Amazon/Flipkart.
  • Digital Marketing & Consumer Acquisition
  • Lead performance marketing (Meta Ads, Google Ads, Influencer campaigns, SEO).
  • Plan UGC (User Generated Content), influencer tie-ups, and community building.
  • Manage website marketing campaigns including email, WhatsApp, and loyalty programs.
  • Track CAC (Customer Acquisition Cost), Repeat Purchase Rate, CTR, and ROAS.
  • Promotions & Trade Schemes
  • Design and roll out monthly promotions (discounts, bundles, BOGOs, flash sales).
  • Ensure Internal Order (IO) approvals for promotions, trade schemes, and digital spends.
  • Track scheme performance vs. budget vs. claim settlements in coordination with Finance.
  • Market Research & Consumer Insights
  • Conduct competitor benchmarking for pricing, promotions, and new product launches.
  • Gather consumer insights from online reviews, surveys, and focus groups.
  • Share inputs with NPD team for new product pipeline.
  • Analytics & Reporting
  • Own Marketing KPIs dashboard (Power BI/Excel) Spend vs. Sales, ROAS, CAC, GMV uplift.
  • Run monthly performance reviews with leadership and cross-functional teams.
  • Track SKU/platform-level marketing ROI.

Key Deliverables (KPIs)- Platform GMV growth vs. targets (Amazon, Flipkart, Blinkit, Zepto, Instamart, Website).
Marketing Spend ROI (ROAS > 3x, CAC < 200 depending on channel).- Improvement in brand awareness metrics (traffic, followers, engagement rate).
- Campaign effectiveness (CTR, conversion rates, repeat purchase %).
- Claim settlement accuracy (all marketing IOs vs. platform claims closed within TAT).
Ideal Profile
Qualifications & Skills

  • Education: MBA in Marketing or related field.
  • Experience: 5-10 years in FMCG/D2C/E-commerce marketing.
  • Strong knowledge of digital performance marketing, e-commerce trade marketing, and influencer strategy.
  • Proficiency in Excel, Power BI, and campaign management tools.
  • Excellent negotiation skills for platform visibility & promotions.
  • Analytical mindset with creativity to drive consumer love.

What's on Offer?

  • Opportunity within a company with a solid track record of performance
  • Work alongside & learn from best in class talent
  • Join a market leader within FMCG

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