Senior Analyst

4 days ago

Chennai, Tamil Nadu, India Qburst Technologies Pvt Ltd Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Job Description

Experience: 3 - 6 yrs

Location:

  • India - Trivandrum
  • India - Cochin
  • India - Calicut
  • India - Koratty
  • India - Chennai
  • India - Bangalore
  • India - Noida

QBurst is undergoing an AI-led transformation and is seeking a technically skilled Marketing Automation (MA) Developer to design, build, and optimize integrations and customer journeys across enterprise marketing automation platforms.

Responsibilities:
  • Translate business requirements into effective marketing automation solutions using tools such as Adobe Campaign, Salesforce Marketing Cloud (SFMC), or Marketo.
  • Design, build, and execute advanced campaigns across email, SMS, push notifications, and other digital channels.
  • Provide implementation consultancy, customer support, and post-deployment assistance for marketing automation solutions.
  • Develop, test, deploy, and document both technical and business solutions within MA platforms.
  • Design and configure ETL logic and data flows to integrate customer data with marketing automation platforms.
  • Manage small to mid-sized projects independently, including reporting progress to stakeholders.
  • Develop dashboards and performance reports to measure and optimize campaign effectiveness.
  • Recommend improvements for campaign performance, customer engagement, and personalization strategies.
  • Stay updated with the latest marketing automation strategies, AI/ML capabilities, and industry best practices.
  • Collaborate cross-functionally to design, test, and optimize multi-channel customer journeys.
  • Work independently in dynamic environments, including handling urgent issues, releases, and production support.
Requirements:
  • Minimum 3 years of hands-on experience with at least one enterprise marketing automation tool: Adobe Campaign, SFMC, Eloqua, Marketo, HubSpot, Braze, Insider, Klaviyo, or Adobe Journey Optimizer (AJO).
  • Strong specialization in Adobe Campaign and/or SFMC.
  • Programming knowledge in one or more: JavaScript, HTML, CSS, XML, jQuery, SQL, JSON, Shell Script, AMPscript, or SSJS (hands-on experience is a strong advantage).
  • Certification(s) in marketing automation platforms or AI-driven marketing tools preferred.
  • Strong problem-solving, documentation, and stakeholder communication skills.
  • Ability to thrive as a self-starter in fast-paced, dynamic environments.

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