AGM - Public Relations

2 days ago

Noida, Uttar Pradesh, India Dharampal Satyapal Group Ds Group Full time ₹ 15,00,000 - ₹ 20,00,000 per year
Job Description

Seeking a highly experienced and strategic Public Relations Manager to support our media relations and corporate brand building efforts. This role will be responsible for developing and executing a comprehensive media outreach plan to significantly increase brand awareness for DS Group and its various brands across different segments. The ideal candidate will have a proven track record of securing placements in top-tier media outlets and building strong relationships with journalists and influencers besides having a nose for news.

Key Responsibilities

  • Develop and execute media outreach plans:
  • Collaborate with leadership to identify key messages and target audiences.
  • Research and identify relevant media outlets, journalists, and influencers.
  • Develop and pitch compelling story ideas that align with DS Group's brand strategy and industry trends.
  • Secure placements in print, online, and broadcast media.
  • Track and measure media coverage and campaign performance.
  • Build and maintain positive relationships with media contacts.
  • Monitor industry trends and conversations:
  • Proactively identify emerging trends and conversations relevant to DS Group and its brands.
  • Develop media narratives that capitalize on these trends and conversations.

Manage operational aspects of PR:

  • Develop and maintain media databases and contact lists.
  • Draft press releases, media pitches, and other PR materials.
  • Manage media inquiries and requests for information.
  • Assist with the development and execution of press events and media briefings.

Key Performance Indicators (KPIs)

  • Increase in brand awareness for DS Group and its brands as measured by media mentions
  • Number of placements secured in top-tier media outlets.
  • Positive sentiment analysis of media coverage.
  • Increased media coverage of DS Group's thought leadership initiatives.
  • Improved efficiency and effectiveness of PR operations.

Required Experience and Qualifications

  • 12+ years of experience in public relations or a related field, with a strong focus on media relations.
  • Proven track record of securing placements in top-tier media outlets.
  • Excellent writing and communication skills
  • Strong analytical and problem-solving skills.
  • Ability to build and maintain positive relationships with media contacts.
  • Experience with media monitoring and measurement tools.
  • Knowledge of the consumer, FMCG, or related industries (a plus)

Bonus Points

  • Experience managing social media and influencer relations.
  • Strong understanding of SEO best practices.
  • Experience working with a multi-brand portfolio.

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