Marketing Communications Manager

2 days ago

Mumbai, Maharashtra, India ASAPP Info Global Services Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

For 27 years, ASAPP Info Global Group has been a pioneering B2B media house delivering impactful content through print, digital, and events across India's infrastructure, construction, and engineering landscape. Our portfolio includes industry-leading brands such as
Construction World
,
Indian Cement Review, Equipment India, Smart Manufacturing & Enterprises, Infrastructure Today, RAHSTA Expo, Cement Expo
.

We are on a mission to grow our people and culture as dynamically as our business—and we're seeking a dynamic and experienced
Marketing Communications Manager
who brings a
360° perspective across Print Media, Digital Marketing, and Event Marketing
. The ideal candidate will play a key role in building our brand presence across channels, managing end-to-end marcom strategies, and supporting our editorial, sales, and event teams with effective outreach.

Key Responsibilities

Marketing Communications & Branding

  • Develop and execute integrated marketing communication strategies across print, digital, and event channels.
  • Create brand content (collaterals, scripts, ad copy, PR releases) tailored to different audiences.
  • Maintain brand tone and voice across platforms—print, social, digital, and live events.

Print Media Campaigns

  • Drive promotions for B2B publications through media plans, emailers, advertorials, and media partnerships.
  • Collaborate with editorial and ad sales teams for issue-based marketing campaigns and advertiser promotions.

Digital Marketing

  • Manage LinkedIn, email campaigns, newsletters, Google Ads, and performance analytics.
  • Work with internal and external teams to improve online visibility and lead generation for events, subscriptions, and awards.
  • Stay up to date with trends in B2B digital content marketing.

Event Marketing & On-Ground Promotions

  • Design and execute marketing plans for expos, awards, webinars, and conferences.
  • Handle event branding (print/digital creatives, social media promotions, signage, AV scripts).
  • Collaborate with the sales and production teams for pre-event buzz and post-event recall.

Strategic Alliances & Corporate Communications

  • Drive collaborations with trade associations, corporates, and knowledge partners.
  • Assist in planning speaker outreach, partnerships, and sponsorship-driven co-marketing efforts.

What We're Looking For

  • 10–15 years of relevant experience in
    print media
    ,
    digital marketing
    , and
    event marketing
  • Strong content and copywriting skills (experience in script writing is a plus)
  • Exposure to managing B2B brands or publications preferred
  • Proficient with digital tools: social media platforms, analytics dashboards, marketing automation tools
  • Graduate/Postgraduate in Marketing, Advertising, PR, or Mass Communication

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