Senior Marketing Manager – Government

Job Title: Senior Marketing Manager – Government & Defence Sector

Location: APIIC Industrial Park, Menakuru, Naidupeta,Tirupati District, Andhra Pradesh

Department: Marketing / Business Development

Experience Required: Minimum 10 years

Employment Type: Full-Time | On-Site

About Company.

We are a leading industrial manufacturing company based near Tirupati, Andhra Pradesh. The company specializes in the design and manufacture of boilers, heat exchangers, and preservators, serving clients across industrial and engineering sectors.

With a growing focus on Defence, Aerospace, and Government projects, it is now expanding its marketing operations to strengthen its footprint within these high-potential segments.

Position Overview

We are seeking a dynamic and experienced Senior Marketing Manager – Government & Defence Sector to lead our business development initiatives and institutional marketing strategy in the Defence and Government domains.

The ideal candidate will have prior experience working with Defence establishments, PSUs, and Government departments, with a strong background in marketing technical or engineering products.

Key Responsibilities

• Develop and execute marketing and business development strategies for the Defence, Aerospace, and Government sectors.
• Identify and pursue new business opportunities, government tenders, and institutional clients.
• Establish and maintain long-term relationships with Government officials, Defence procurement teams, PSUs, and strategic partners.
• Conduct regular client visits, presentations, and technical discussions to promote company products and capabilities.
• Collaborate with internal technical and production teams to align marketing activities with company goals.
• Represent the company at exhibitions, industry events, and Defence/Govt. vendor meetings.
• Prepare marketing reports, forecasts, and strategic plans for management review.
• Monitor industry trends, competitor activities, and upcoming procurement programs.

Candidate Profile

• Experience: Minimum 10 years in Marketing, Sales, or Business Development, preferably in Defence, Aerospace, or Government Sector.
• Preferred Background: Ex-Government or Defence employee / candidate with established liaison network.
• Education: Bachelor's degree in Engineering, Marketing, or a related field. MBA preferred.
• Skills:
• Strong relationship management and communication skills
• Excellent presentation, negotiation, and analytical abilities
• Knowledge of tendering, government procurement, and DPP (Defence Procurement Procedures)
• Ability to travel extensively across India for client meetings and industry visits

Key Competencies

• Strategic Marketing & Planning
• Government / Defence Sector Liaison
• Customer Relationship Management (CRM)
• Business Development & Sales Growth
• Proposal / Tender Management

Compensation & Benefits

• Competitive salary package as per industry standards
• Performance-based incentives and travel allowances
• Opportunities for professional growth in the Defence and Aerospace sector

How to Apply

Interested candidates may send their updated resumes to:

Subject Line: Application – Senior Marketing Manager (Govt & Defence Sector)

Job Type: Full-time

Pay: ₹395, ₹1,523,630.42 per year

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• B2B sales: 10 years (Required)
• B2B Marketing: 10 years (Required)
• CRM software: 10 years (Required)
• Strategic planning: 10 years (Required)
• Business development: 10 years (Required)
• Team management: 10 years (Required)

Language:

• English (Required)
• Telugu (Required)

Location:

• Tirupati, Andhra Pradesh (Required)

Willingness to travel:

• 75% (Required)

Work Location: In person