Digital Marketing Executive

About SkillVedika

SkillVedika is an EdTech company dedicated to empowering learners with industry-relevant, future-ready skills. We aim to bridge the gap between education and employability through innovative learning programs. We are looking for a Digital Marketing Executive who can drive our online presence, lead generation, and brand awareness.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.
• Drive SEO/SEM strategies to increase organic traffic and rankings.
• Manage social media handles and ensure consistent engagement with the target audience.
• Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI).
• Collaborate with content and design teams for ad creatives, blogs, and promotional content.
• Implement lead generation strategies and optimize funnels for better conversions.
• Track, analyze, and report campaign performance using Google Analytics and other tools.
• Conduct competitor analysis and stay updated on digital marketing trends.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of proven digital marketing experience (preferably in the EdTech sector).
• Strong knowledge of SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns.
• Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
• Experience in lead generation and performance marketing.
• Basic knowledge of design tools (Canva/Photoshop) is an added advantage.
• Excellent communication, analytical, and problem-solving skills.

Key Skills

• SEO & SEM
• Google Ads & Facebook Ads
• Social Media Marketing (LinkedIn, Instagram, YouTube)
• Email Marketing & Automation
• Content Marketing & Copywriting
• Web Analytics & Reporting
• Lead Generation & Funnel Optimization

What We Offer

• Competitive salary package.
• Opportunity to work in the fast-growing EdTech industry.
• Professional growth and exposure to end-to-end digital marketing.
• Collaborative, innovative, and learning-oriented work culture.About SkillVedika

SkillVedika is an EdTech company dedicated to empowering learners with industry-relevant, future-ready skills. We aim to bridge the gap between education and employability through innovative learning programs. We are looking for a Digital Marketing Executive who can drive our online presence, lead generation, and brand awareness.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other channels.
• Drive SEO/SEM strategies to increase organic traffic and rankings.
• Manage social media handles and ensure consistent engagement with the target audience.
• Create, monitor, and optimize campaigns to achieve performance metrics (CPC, CPL, CTR, ROI).
• Collaborate with content and design teams for ad creatives, blogs, and promotional content.
• Implement lead generation strategies and optimize funnels for better conversions.
• Track, analyze, and report campaign performance using Google Analytics and other tools.
• Conduct competitor analysis and stay updated on digital marketing trends.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of proven digital marketing experience (preferably in the EdTech sector).
• Strong knowledge of SEO, SEM, Google Ads, Facebook/Meta Ads, and LinkedIn Campaigns.
• Proficiency with digital marketing tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
• Experience in lead generation and performance marketing.
• Basic knowledge of design tools (Canva/Photoshop) is an added advantage.
• Excellent communication, analytical, and problem-solving skills.

Key Skills

• SEO & SEM
• Google Ads & Facebook Ads
• Social Media Marketing (LinkedIn, Instagram, YouTube)
• Email Marketing & Automation
• Content Marketing & Copywriting
• Web Analytics & Reporting
• Lead Generation & Funnel Optimization

What We Offer

• Competitive salary package.
• Opportunity to work in the fast-growing EdTech industry.
• Professional growth and exposure to end-to-end digital marketing.
• Collaborative, innovative, and learning-oriented work culture.

Job Type: Full-time

Work Location: In person