Marketing & Sales Executive (AI-Driven Campaigns Preferred)
2 weeks ago
Job Title:
Marketing & Sales Executive (AI-Driven Campaigns Preferred)
Location:
Coimbatore
Experience:
2 to 4 Years
Key Responsibilities:
- Develop and execute B2B/B2C marketing strategies to drive qualified leads and business growth.
 - Conduct targeted lead generation through digital campaigns, social media, email marketing, and outbound outreach.
 - Nurture leads through the sales funnel and convert them into long-term clients.
 - Collaborate with cross-functional teams (design, content, product) to craft high-conversion marketing assets.
 - Drive product/service promotion campaigns using tools like Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
 - Track and report key metrics (leads, conversion, ROI) using CRM and analytics tools.
 - Stay updated with the latest marketing trends and AI-infused tools for automation, personalization, and customer engagement.
 - Engage in client meetings (in-person or virtual) to understand requirements and offer customized solutions.
 
Key Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
 - 2 to 4 years of proven experience in marketing, lead generation, and sales roles.
 - Strong understanding of digital marketing channels and tools.
 - Hands-on experience with CRMs (e.g., HubSpot, Zoho, Salesforce).
 - Excellent communication and interpersonal skills.
 - Self-starter with a strong analytical mindset and result-oriented approach.
 - Exposure to AI-based marketing tools (e.g., ChatGPT, Jasper, Adobe Firefly, AI-driven email personalization, or analytics) is an added advantage.
 
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