Email Marketing Executive

4 days ago

Coimbatore, Tamil Nadu, India Prognova Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Email Executive

Location: Coimbatore

Experience: 3+ years

Responsibilities:

  • Design and execute email marketing campaigns to engage customers and drive business results.
  • Create compelling and personalized email content to enhance engagement and conversions.
  • Ensure accuracy and compliance with industry standards and best practices.
  • Analyze campaign performance and optimize future strategies based on data-driven insights.
  • Improve automation and personalization within email marketing efforts.

Deliverables:

  • Increase email distribution to three emails per brand per week.
  • Send Instant Valuation Tool (IVT) emails bi-weekly and execute quarterly valuation week campaigns.
  • Implement mortgage anniversary emails for financial services quarterly.
  • Dispatch new e-zine trigger emails once a month.
  • Use AI tools to draft personalized and efficient email content.
  • Enhance trigger journeys with three additional automated email sequences per brand.
  • Develop new email templates for property roundups, Personal Agent updates, and third-party referrals.
  • Analyze email campaign performance and suggest data-driven improvements.
  • Ensure all emails comply with industry policies and best practices.
  • Provide weekly, monthly, and quarterly reports on email performance.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in email marketing or digital communications.
  • Strong understanding of email marketing platforms, automation, and AI-driven personalization.
  • Proficiency in A/B testing, segmentation, and performance analysis.
  • Excellent written communication skills and attention to detail.
  • Experience ensuring compliance with GDPR and email marketing best practices.

Interested candidates send your resume to

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