Digital Marketing Executive

23 hours ago

Coimbatore, Tamil Nadu, India Indra & Indra Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  1. Campaign Development: Create and execute comprehensive digital marketing campaigns across platforms such as social media, email, search engines, and websites. This includes setting campaign objectives, identifying target audiences, and crafting messaging.
  2. Content Creation: Develop engaging content for blogs, social media, and other digital platforms to attract and retain customers. This involves researching industry trends and audience preferences to produce high-quality articles and posts.
  3. SEO and Analytics: Optimize web content for search engines and utilize analytics tools to monitor, report, and adjust marketing strategies based on performance data. This includes tracking key performance indicators (KPIs) to measure the effectiveness of campaigns.
  4. Collaboration: Work closely with other marketing professionals, including content creators, designers, and SEO specialists, to ensure cohesive and integrated marketing efforts.
  5. Market Research: Conduct market research to identify trends, consumer behavior, and competitor activities, using insights to adapt marketing strategies accordingly.

Required Skills and Qualifications

  • Educational Background: A Bachelors degree in Marketing, Communications, Business, or a related field is typically required. Professional certifications in digital marketing (e.g., Google Analytics, Google Ads) are advantageous.
  • Experience: Proven experience in digital marketing or previous roles in similar fields.
  • Technical Skills: Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools.
  • Analytical Skills: Strong analytical skills to interpret data and make data-driven decisions to optimize marketing efforts.
  • Creativity: Ability to create compelling content and innovative marketing strategies that engage target audiences.

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