Offline Media Planner and activation

4 days ago

AECS Layout Bengaluru Karnataka, India Sowparnika Projects Full time ₹ 8,40,000 - ₹ 78,00,000 per year

Key Responsibilities:

  1. Offline Media Planning & Buying

Develop media plans based on project launch goals, budget, and TG (target group).

Plan and buy space in traditional media channels such as:

Newspapers (local and national)

Outdoor (hoardings, billboards, gantries)

Radio, Cinema ads, and Magazines

Coordinate with media agencies and vendors for execution and rate negotiations.

Monitor media performance and share post-campaign reports.

  1. BTL Activation & On-ground Marketing

Plan and execute on-ground events like:

Mall activations, society outreach, RWA campaigns

Roadshows, kiosk setups, and walk-in events

Property expos and real estate fairs

Liaise with production agencies for branding collaterals, standees, booths, and setup logistics.

Manage permits, manpower, and branding consistency at every activation site.

  1. Budgeting & Vendor Management

Track budgets, ensure cost efficiency, and evaluate vendor performance.

Handle vendor onboarding, coordination, and payment process.

  1. Lead Generation & Footfall

Plan media and activations to optimize leads and site visit conversions.

Integrate offline efforts with digital campaigns to amplify impact.

Support CRM in tracking campaign-wise lead sources and attribution.

  1. Reporting & Documentation

Prepare campaign performance reports with footfall, enquiries, and ROI.

Document post-activation learnings and improvements.

Qualifications:

Bachelor's degree in Marketing, Mass Communication, or related field.

3–6 years of experience in offline media planning, preferably in real estate, retail, or event management.

Key Skills:

Strong local market knowledge and media vendor networks

Understanding of TG profiling and media effectiveness

Excellent coordination, negotiation, and execution skills

Ability to work under pressure with tight deadlines

MS Excel, PowerPoint for media planning & reporting

Job Types: Full-time, Permanent

Pay: ₹700, ₹1,500,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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