Media planner

Job Description:

Role Summary  - Media Planner

As a part of Media Planning team , you will spearhead the development and implementation of sophisticated, integrated media strategies that drive measurable client success and business growth. In this pivotal role, you will oversee substantial media investments across multiple channels, provide strategic leadership to a team of planners, and foster collaborative relationships with internal departments and external media partners. Your data-driven approach will ensure campaigns are not only efficient and effective but also perfectly aligned with client objectives and evolving market dynamics.

Key Responsibilities

Strategic Involvement

Architect and execute comprehensive end-to-end media strategies encompassing digital, offline, performance, and programmatic channels for assigned brands or accounts

Transform complex client objectives and audience insights into innovative media approaches that maximize ROI while meeting specific KPIs

Pioneer omnichannel planning frameworks that ensure seamless consumer experiences across the entire customer journey

Drive strategic pivots when necessary, based on real-time campaign performance data and changing market conditions

Budget & Financial Management

Strategically manage and optimize annual media budgets of $3 million+ , ensuring efficient allocation across platforms and channels

Develop detailed media investment scenarios to help clients understand potential outcomes across different spending levels

Create and implement pacing and budget allocation frameworks that maximize performance while maintaining fiscal responsibility

Collaborate with finance teams to establish consistent spend recognition procedures

Develop and maintainaccurate financial forecasting models for client campaigns

Cross-Functional Collaboration

Orchestrate seamless collaboration with analytics, programmatic, SEO/SEM, creative, and client services teams to build truly integrated media plans

Facilitate regular cross-departmental planning sessions to ensure alignment on campaign objectives and execution

Partner with data science teams to develop advanced attribution models that accurately measure channel performance and inform optimization decisions

Coordinate closely with buying and ad operations teams to ensure flawless campaign implementation

Insights & Innovation

Conduct comprehensive competitive analysis and media landscape assessments to identify strategic opportunities and threats

Stay at the forefront of consumer behavior trends and media consumption patterns to inform forward-thinking recommendations

Lead rigorous post-campaign analysis to extract actionable insights for future planning cycles

Develop test-and-learn frameworks to systematically explore new channels, formats, and targeting approaches

Vendor & Partnership Management

Build and maintain strong relationships with platforms such as Google, Meta, TikTok, and premium publishers.

Negotiate advantageous rates, value-adds, and strategic partnerships to maximize client investment impact

Evaluate and onboard emerging media platforms that align with audience behaviors and client objectives

Secure early access to beta programs and exclusive advertising opportunities through proactive partnership development

Client Communication & Reporting

Lead compelling presentations of media strategies, plans, and performance to senior client stakeholders

Present insightful Quarterly Business Reviews (QBRs) that demonstrate campaign value and strategic thinking

Develop clear, impactful performance dashboards and reporting frameworks that effectively communicate results

Translate complex media metrics into business outcomes that resonate with C-suite executives

Compliance & Sustainability

Ensure all media plans adhere to rigorous brand safety guidelines and regulatory compliance standards

Implement media sustainability initiatives including carbon impact assessment via Scope3 methodology

Establish protocols for fraud prevention and viewability standards across all digital investments

Maintain thorough documentation of planning decisions and partner agreements for audit purposes

Qualifications & Experience

Bachelor's degree in Marketing, Advertising, Business, or related field; MBA preferred

2-5 years of progressive experience in media planning with demonstrated success managing substantial budgets

Proven track record of developing successful integrated media strategies across multiple channels

Strong analytical skills with proficiency in media planning tools and performance analysis platforms

Excellent leadership abilities with experience managing and developing junior team members

Outstanding communication skills, with the ability to articulate complex strategies to diverse stakeholders

Deep understanding of media measurement methodologies, attribution models, and analytics frameworks

Experience with programmatic advertising platforms, data management platforms, and audience targeting solutions

Success Metrics

Development and execution of media strategies that consistently meet or exceed client KPIs

Effective management of multi-million dollar budgets with demonstrated optimization results

High client satisfaction scores and relationship longevity

Contribution to agency growth through expanded client relationships and new business wins