
Sowparnika Projects
3 hours ago
Key Responsibilities: offline media planner & activation
Offline Media Planning & Buying:
- Develop media plans based on project launch goals, budget, and TG (target group).
- Plan and buy space in traditional media channels such as:
- Newspapers (local and national)
- Outdoor (hoardings, billboards, gantries)
- Radio, Cinema ads, and Magazines
- Coordinate with media agencies and vendors for execution and rate negotiations.
- Monitor media performance and share post-campaign reports.
- BTL Activation & On-ground Marketing
Plan and execute on-ground events like:
- Mall activations, society outreach, RWA campaigns
- Roadshows, kiosk setups, and walk-in events
- Property expos and real estate fairs
- Liaise with production agencies for branding collaterals, standees, booths, and setup logistics.
- Manage permits, manpower, and branding consistency at every activation site.
- Budgeting & Vendor Management
- Track budgets, ensure cost efficiency, and evaluate vendor performance.
- Handle vendor onboarding, coordination, and payment process.
- Lead Generation & Footfall
- Plan media and activations to optimize leads and site visit conversions.
- Integrate offline efforts with digital campaigns to amplify impact.
- Support CRM in tracking campaign-wise lead sources and attribution.
Reporting & Documentation:
- Prepare campaign performance reports with footfall, enquiries, and ROI.
- Document post-activation learnings and 3-6 years of experience in offline media planning, preferably in real estate, retail, or event management.
Key Skills:
- Strong local market knowledge and media vendor networks
- Understanding of TG profiling and media effectiveness
- Excellent coordination, negotiation, and execution skills
- Ability to work under pressure with tight deadlines
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