Sowparnika Projects

1 week ago


Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

Key Responsibilities : Campaign Strategy & Execution :- Build and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud or Pardot.- Design customer journeys using Journey Builder or Engagement Studio for lead nurturing, onboarding, and re-engagement.- Implement email marketing, WhatsApp flows, SMS, and push notification campaigns.Audience Segmentation & Personalization : - Create dynamic audience segments based on buyer journey stage, behavior, demographics, and project interest.- Leverage personalization tools to tailor messaging for different customer personas (e.g., investors, end users, NRIs).Data Management & Integration : - Manage subscriber lists, lead data, and campaign tracking within Salesforce CRM and Marketing Cloud.- Ensure accurate syncing between CRM and Marketing Cloud for real-time campaign triggers.Analytics & Reporting :- Track campaign performance (open rates, CTR, leads, conversions) using Salesforce dashboards and reporting tools.- Provide actionable insights and recommendations to optimize marketing effectiveness and ROI.Compliance & Deliverability :- Ensure all campaigns comply with data privacy regulations (e.g., GDPR, CAN-SPAM).- Monitor and maintain high deliverability scores and clean lists.Collaboration :- Work closely with the sales, digital marketing, and branding teams to align messaging and improve lead handover.- Support project launches, festive campaigns, walk-in drives, and property shows through automation.Qualifications : - Bachelors degree in Marketing, IT, or a related field.- Salesforce Marketing Cloud or Pardot certification (preferred).- 2 - 5 years of hands-on experience in marketing automation, preferably in real estate, B2C, or lead-based industries.Key Skills : - Expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio) or Pardot.- Strong knowledge of CRM data structures, automation logic, and lead scoring.- Experience with HTML/CSS for email templates.- Understanding of customer journeys in real estate (site visits, enquiries, follow-ups, booking funnel).- Proficiency in analytics tools like Google Analytics, Tableau, or Salesforce dashboards (ref:hirist.tech)



  • Bengaluru, Karnataka, India Sowparnika Projects Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionSowparnika Projects is a leading real estate developer headquartered in Bengaluru, a significant hub within South India's real estate landscape. Since its establishment in 2003, Sowparnika has delivered premium yet affordable residential projects across Karnataka, Kerala, and Tamil Nadu. With a proven track record of over 50 completed...


  • Bengaluru, Karnataka, India Sowparnika Projects and Infrstructure Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Key ResponsibilitiesCampaign Strategy & Execution :Build and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud or Pardot.Design customer journeys using Journey Builder or Engagement Studio for lead nurturing, onboarding, and re-engagement.Implement email marketing, WhatsApp flows, SMS, and push notification campaigns.Audience...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    Content strategeistKey Responsibilities: Content Strategy & Planning:- Develop and execute a content calendar aligned with marketing campaigns, project launches, and seasonal promotions.- Collaborate with design, digital, sales, and branding teams to identify content needs and opportunities. Content Creation:Write and edit content for:- Project brochures,...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    Key Responsibilities: Social media specialistContent Strategy & Planning- Develop and maintain a content calendar aligned with marketing campaigns, project launches, and festive/promotional events.- Coordinate with branding, design, and content teams to plan platform-specific content (static posts, reels, stories, carousels, videos, etc.Social Media Manage...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    Key Responsibilities: Performance markeing specailsitPaid Campaign Management:- Plan, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and other paid marketing channel.- Optimize ad creatives, copy, targeting, and bidding strategies for maximum performance.- Execute retargeting/remarketing...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    PR corportae & communication managerKey Responsibilities: Public Relations & Media Management:- Develop and execute strategic PR plans for corporate initiatives, project launches, and leadership profiling.- Build and maintain strong relationships with journalists, editors, bloggers, and media houses.- Draft and distribute press releases, media kits,...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    - Responsible for evaluation and sourcing, acquisition, execution and delivery of Valuation and Advisory assignments including developing financial models, feasibility studies, enabling decision-making by senior management.- Present the economic, industry and business development insights specifically pertinent to the real estate services to provide...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    Key Responsibilities: offline media planner & activationOffline Media Planning & Buying:- Develop media plans based on project launch goals, budget, and TG (target group).- Plan and buy space in traditional media channels such as:- Newspapers (local and national)- Outdoor (hoardings, billboards, gantries)- Radio, Cinema ads, and Magazines- Coordinate with...

  • Sowparnika Projects

    3 weeks ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    Key Responsibilities:- Preparing preliminary check list of the title deeds and other documents pertaining to the Immovable property bought by the company for the development.- Preparing Note on missing documents and procure the same from concerned authority.- Getting the Memorandum of Deposit of Title Deeds executed or cancelled- Responsible to get the...

  • Sowparnika Projects

    1 week ago


    Bengaluru, India Sowparnika Projects and Infrastructure Pvt Ltd Full time

    Key Responsibilities : UI/UX Design : - Design wireframes, user flows, mockups, and prototypes for web and mobile applications.- Translate business requirements and user feedback into interactive designs.- Create visually appealing and brand-consistent interfaces that enhance user engagement.- Conduct user research, usability testing, and competitive...